Marketing Your Clinical Practice: Ethically, Effectiviely, Economically - Hardcover

Baum, Neil; Henkel, Gretchen

Hardcover

ISBN 10: 0834217457 ISBN 13: 9780834217454

Publisher: Aspen Publishers Inc.,U.S., 2000

Synopsis

Takes physicians through the process needed to market and promote a clinical practice in today's health care environment. Tells how to keep current patients and attract new ones by starting support groups, marketing to ethnic groups, and creating a newsletter and Web site. Gives advice on motivating

About this title

Synopsis:

Takes physicians through the process needed to market and promote a clinical practice in today's health care environment. Tells how to keep current patients and attract new ones by starting support groups, marketing to ethnic groups, and creating a newsletter and Web site. Gives advice on motivating staff, communicating with other health care profe

About the Author:

Baum is a urologist in private practice and a clinical associate professor of urology at the Louisiana State University Medical School and the Tulane Medical School, both in New Orleans.

About this edition

• Publisher: Aspen Publishers Inc.,U.S.
• Publication date: 2000
• ISBN 10: 0834217457
• ISBN 13: 9780834217454
• Binding: Hardcover
• Edition number: 2
• Number of pages: 503