Marketing Your Clinical Practice: Ethically, Effectively, Economically: .: . - Hardcover

Baum, Neil; Henkel, Gretchen

Hardcover

ISBN 10: 0834217457 ISBN 13: 9780834217454

Publisher: Aspen Publishers Inc.,U.S., 2000

Synopsis

Takes physicians through the process needed to market and promote a clinical practice in today's health care environment. Tells how to keep current patients and attract new ones by starting support groups, marketing to ethnic groups, and creating a newsletter and Web site. Gives advice on motivating

About this title

About the Authors

Neil Baum, MD, is a urologist in private practice and a clinical associate professor of urology at the Louisiana State University Medical School and the Tulane Medical School, both in New Orleans. He has served on the editorial boards of Postgraduate Medicine, Uro-Care, Medical Office Biller, Cost & Quality, Physician's Payment Update, and Physician's Marketing and Management and has been a monthly contributor to American Medical News and Health and Fitness. Dr. Baum is the author of several books – including Ecnetopmi – Impotence: It's Reversible, Take Charge of Your Medical Practice: Practical Practice Management for the Managed Care Market, Urology Office Manual, Effective Letters for the Health Care Profession, and Impotence: It's Curable.

Gretchen Henkel is an award-winning professional writer whose work has appeared in the Los Angeles Times, Los Angeles Daily News, UCLA Health Insights, Oncology Times, Neurology Today, Anesthesiology and Better Health. She is the author of Making the Estrogen Decision and The Menopause Sourcebook, and contributing writer for The AIDS Textbook, The American Cancer Society's Informed Decisions and Dr. Art Ulene's How to Outsmart Your Allergies. Ms. Henkel is the recipient of the 2002 American Society of Healthcare Publication Editors' Bronze Award, the 1997 American Medical Writers Association Frances Larsen Memorial Award, and the 1994 Zeneca Pharmaceuticals Rose Kushner Award.

Edition details

• Publisher: Aspen Publishers Inc.,U.S.
• Publication date: 2000
• Language: English
• ISBN 10: 0834217457
• ISBN 13: 9780834217454
• Binding: Hardcover
• Edition number: 2
• Number of pages: 503