Fashion Retailing (Delmar Fashion Series) - Softcover

Diamond, Ellen

Softcover

ISBN 10: 0827356218 ISBN 13: 9780827356214

Publisher: Delmar Cengage Learning, 1992

Synopsis

Features: -covers "must know" aspects of fashion retailing: the role of research, choosing the store's location and layout, recruiting and training employees, accounting, buying and pricing, and advertising and promotion -provides a solid understanding of financial statements, methods for determining inventory, expense controls, and computerized accounting and inventory control systems -"small store applications" section in every chapter relates content to small establishments -"fashion retailing spotlights" focus on creative techniques that such companies as Nordstrom have used to succeed in fashion retailing -the appendix reviews typical, on-the-job math skills required in fashion retailing and includes a survey of careers in the fashion field ALSO AVAILABLE Fashion Retail Video Series, ISBN:0-8273-5758-3 INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, 0-8273-5622-6

About this title

Synopsis:

The basic principles and practices of fashion retailing are combined with concepts in this book. The structure and operations of major retail organizations are examined and applied to both large and small establishments. It covers all areas of fashion retailing: the role of research, choosing the store's location and layout, recruiting and training employees, accounting, buying and pricing, advertising and promotion, and a chapter on accounting and inventory control.

About this edition

• Publisher: Delmar Cengage Learning
• Publication date: 1992
• ISBN 10: 0827356218
• ISBN 13: 9780827356214
• Binding: Paperback
• Number of pages: 488