Gods in the Bazaar: The Economies of Indian Calendar Art (Objects/Histories)

3.6 avg rating
( 10 ratings by Goodreads )
 
9780822339267: Gods in the Bazaar: The Economies of Indian Calendar Art (Objects/Histories)
View all copies of this ISBN edition:
 
 

Gods in the Bazaar is a fascinating account of the printed images known in India as “calendar art” or “bazaar art,” the color-saturated, mass-produced pictures often used on calendars and in advertisements, featuring deities and other religious themes as well as nationalist leaders, alluring women, movie stars, chubby babies, and landscapes. Calendar art appears in all manner of contexts in India: in chic elite living rooms, middle-class kitchens, urban slums, village huts; hung on walls, stuck on scooters and computers, propped up on machines, affixed to dashboards, tucked into wallets and lockets. In this beautifully illustrated book, Kajri Jain examines the power that calendar art wields in Indian mass culture, arguing that its meanings derive as much from the production and circulation of the images as from their visual features.

Jain draws on interviews with artists, printers, publishers, and consumers as well as analyses of the prints themselves to trace the economies—of art, commerce, religion, and desire—within which calendar images and ideas about them are formulated. For Jain, an analysis of the bazaar, or vernacular commercial arena, is crucial to understanding not only the calendar art that circulates within the bazaar but also India’s postcolonial modernity and the ways that its mass culture has developed in close connection with a religiously inflected nationalism. The bazaar is characterized by the coexistence of seemingly incompatible elements: bourgeois-liberal and neoliberal modernism on the one hand, and vernacular discourses and practices on the other. Jain argues that from the colonial era to the present, capitalist expansion has depended on the maintenance of these multiple coexisting realms: the sacred, the commercial, and the artistic; the official and the vernacular.

"synopsis" may belong to another edition of this title.

Product Description:

Rare Book

Review:

“[A] world full of surprising diversity, economic ingenuity, and artistic acumen both from the author and her subject.” - Stefaan Van Ryssen, Leonardo

“[T]here is no doubt that the author has written a most interesting, illuminative and valuable book on the calendar art of India, which is bound to serve as an authoritative source of reference to scholars and lay people alike for a long time to come.” - Singaravelu Sachithanantham, Asian Anthropology

Gods in the Bazaar is a rich and sophisticated treatment of visual culture in India. . . . Through close reading and ethnographic exploration, Jain provides a compelling account of the way in which these images permeate everyday life and animate the meaning of modernity in postcolonial India. . . . Jain makes an exemplary contribution to the scholarship on how popular art forms intertwine with quotidian practices and gain both meaning and value across communities and over time. . . . Kajri Jain’s book is replete with beautiful collection of images ranging from gods and goddesses, to divine babies, to national icons.” - Radha S. Hegde, Anthropological Quarterly

“Jain is thoroughly engaged in the literatures of South Asian art history, history, and anthropology, and she makes sustained interventions in religious studies. Her book should command the attention of scholars in all of those disciplines and would be of use in both undergraduate and graduate classes studying modern South Asia. . . . [T]he strength of Jain’s account argues forcefully that an understanding of Indian visual culture is essential to an understanding of Indian public culture as a whole.” - Karin Zitzewitz, Journal of Asian Studies

Gods in the Bazaar is replete with glorious color illustrations, providing a feast for a reader’s eyes and much material for thought. . . . Jain is to be commended for her meticulous research and provocative insights, which mark this study of bazaar arts.” - Joanna Kirkpatrick, Visual Anthropology

“This book is groundbreaking for modern Indian visual culture.” - Ajay Sinha, Art History

“A virtuoso examination of the ‘luminous banality’ of calendar art. In mapping the moral economy of bazaar Hinduism, it provides a history of much of twentieth-century India and predicts much of what might happen in the present century.”—Christopher Pinney, author of “Photos of the Gods”: The Printed Image and Political Struggle in India

“In this groundbreaking book, Kajri Jain analyzes the ‘frames of value’ surrounding the contemporary Indian genre of mass-produced prints often known as bazaar art, ‘lurid, pungent, frequently tatty’ colored images of gods displayed on calendars. Recognizing that the value of these printed images to their viewers far exceeds their literal material value or the value that we might be tempted to assign to them in artistic terms, in a rich and vivid analysis based on firsthand research in the calendar-art industry Jain deals with their many values—social, political, religious, aesthetic, historical, affective, and libidinal. Gods in the Bazaar makes a significant theoretical contribution to globalizing our notion of aesthetic experience; in the sensuous and sacred economies of calendar art, what appears to be lurid and tatty can also be moving, precious, and exciting. Jain’s deft weaving of art history, aesthetics, anthropology, and the study of popular visual culture is a tour de force and deserves a wide readership among students of all image-making traditions around the world.”—Whitney Davis, Professor of History and Theory of Ancient and Modern Art, University of California, Berkeley

Gods in the Bazaar is replete with glorious color illustrations, providing a feast for a reader’s eyes and much material for thought. . . . Jain is to be commended for her meticulous research and provocative insights, which mark this study of bazaar arts.” Author: Joanna Kirkpatrick Source: Visual Anthropology

Gods in the Bazaar is a rich and sophisticated treatment of visual culture in India. . . . Through close reading and ethnographic exploration, Jain provides a compelling account of the way in which these images permeate everyday life and animate the meaning of modernity in postcolonial India. . . . Jain makes an exemplary contribution to the scholarship on how popular art forms intertwine with quotidian practices and gain both meaning and value across communities and over time. . . . Kajri Jain’s book is replete with beautiful collection of images ranging from gods and goddesses, to divine babies, to national icons.” Author: Radha S. Hegde Source: Anthropological Quarterly

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780822339069: Gods in the Bazaar: The Economies of Indian Calendar Art (Objects/Histories)

Featured Edition

ISBN 10: 0822339064 ISBN 13: 9780822339069
Publisher: Duke University Press, 2007
Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Kajri Jain
Published by Duke.
ISBN 10: 0822339269 ISBN 13: 9780822339267
New Softcover Quantity Available: 3
Seller:

Book Description Duke. Condition: New. Fine. Paperback. 2007. Originally published at $29.95. Seller Inventory # W100361b

More information about this seller | Contact this seller

Buy New
5.86
Convert currency

Add to Basket

Shipping: 3.03
Within U.S.A.
Destination, rates & speeds
Stock Image

2.

Jain, Kajri
Published by Brand: Duke University Press Books (2007)
ISBN 10: 0822339269 ISBN 13: 9780822339267
New Paperback Quantity Available: 2
Seller:
Book Deals
(Lewiston, NY, U.S.A.)

Book Description Brand: Duke University Press Books, 2007. Paperback. Condition: BRAND NEW. Seller Inventory # 0822339269_abe_bn

More information about this seller | Contact this seller

Buy New
11.75
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

3.

Kajri Jain
Published by Duke University Press, United States (2007)
ISBN 10: 0822339269 ISBN 13: 9780822339267
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)

Book Description Duke University Press, United States, 2007. Paperback. Condition: New. Language: English. Brand new Book. Gods in the Bazaar is a fascinating account of the printed images known in India as "calendar art" or "bazaar art," the color-saturated, mass-produced pictures often used on calendars and in advertisements, featuring deities and other religious themes as well as nationalist leaders, alluring women, movie stars, chubby babies, and landscapes. Calendar art appears in all manner of contexts in India: in chic elite living rooms, middle-class kitchens, urban slums, village huts; hung on walls, stuck on scooters and computers, propped up on machines, affixed to dashboards, tucked into wallets and lockets. In this beautifully illustrated book, Kajri Jain examines the power that calendar art wields in Indian mass culture, arguing that its meanings derive as much from the production and circulation of the images as from their visual features. Jain draws on interviews with artists, printers, publishers, and consumers as well as analyses of the prints themselves to trace the economies-of art, commerce, religion, and desire-within which calendar images and ideas about them are formulated. For Jain, an analysis of the bazaar, or vernacular commercial arena, is crucial to understanding not only the calendar art that circulates within the bazaar but also India's postcolonial modernity and the ways that its mass culture has developed in close connection with a religiously inflected nationalism. The bazaar is characterized by the coexistence of seemingly incompatible elements: bourgeois-liberal and neoliberal modernism on the one hand, and vernacular discourses and practices on the other. Jain argues that from the colonial era to the present, capitalist expansion has depended on the maintenance of these multiple coexisting realms: the sacred, the commercial, and the artistic; the official and the vernacular. Seller Inventory # POW9780822339267

More information about this seller | Contact this seller

Buy New
13.38
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

4.

Kajri Jain
Published by Duke University Press, United States (2007)
ISBN 10: 0822339269 ISBN 13: 9780822339267
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)

Book Description Duke University Press, United States, 2007. Paperback. Condition: New. Language: English. Brand new Book. Gods in the Bazaar is a fascinating account of the printed images known in India as "calendar art" or "bazaar art," the color-saturated, mass-produced pictures often used on calendars and in advertisements, featuring deities and other religious themes as well as nationalist leaders, alluring women, movie stars, chubby babies, and landscapes. Calendar art appears in all manner of contexts in India: in chic elite living rooms, middle-class kitchens, urban slums, village huts; hung on walls, stuck on scooters and computers, propped up on machines, affixed to dashboards, tucked into wallets and lockets. In this beautifully illustrated book, Kajri Jain examines the power that calendar art wields in Indian mass culture, arguing that its meanings derive as much from the production and circulation of the images as from their visual features. Jain draws on interviews with artists, printers, publishers, and consumers as well as analyses of the prints themselves to trace the economies-of art, commerce, religion, and desire-within which calendar images and ideas about them are formulated. For Jain, an analysis of the bazaar, or vernacular commercial arena, is crucial to understanding not only the calendar art that circulates within the bazaar but also India's postcolonial modernity and the ways that its mass culture has developed in close connection with a religiously inflected nationalism. The bazaar is characterized by the coexistence of seemingly incompatible elements: bourgeois-liberal and neoliberal modernism on the one hand, and vernacular discourses and practices on the other. Jain argues that from the colonial era to the present, capitalist expansion has depended on the maintenance of these multiple coexisting realms: the sacred, the commercial, and the artistic; the official and the vernacular. Seller Inventory # POW9780822339267

More information about this seller | Contact this seller

Buy New
13.72
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

5.

Kajri Jain
Published by Duke University Press Books (2007)
ISBN 10: 0822339269 ISBN 13: 9780822339267
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)

Book Description Duke University Press Books, 2007. Condition: New. book. Seller Inventory # M0822339269

More information about this seller | Contact this seller

Buy New
14.76
Convert currency

Add to Basket

Shipping: 3.61
Within U.S.A.
Destination, rates & speeds
Stock Image

6.

Kajri Jain
Published by Duke University Press
ISBN 10: 0822339269 ISBN 13: 9780822339267
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)

Book Description Duke University Press. Condition: New. Brand New. Seller Inventory # 0822339269

More information about this seller | Contact this seller

Buy New
19
Convert currency

Add to Basket

Shipping: 2.73
Within U.S.A.
Destination, rates & speeds
Stock Image

7.

Jain, Kajri
Published by Duke University Press Books (2007)
ISBN 10: 0822339269 ISBN 13: 9780822339267
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)

Book Description Duke University Press Books, 2007. PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CA-9780822339267

More information about this seller | Contact this seller

Buy New
24
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

8.

Kajri Jain
Published by Duke Univ
ISBN 10: 0822339269 ISBN 13: 9780822339267
New Softcover Quantity Available: 1
Seller:

Book Description Duke Univ. Condition: BRAND NEW. BRAND NEW Softcover A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 2684501

More information about this seller | Contact this seller

Buy New
24.14
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

9.

Jain, Kajri
Published by Duke University Press Books (2007)
ISBN 10: 0822339269 ISBN 13: 9780822339267
New Quantity Available: 1
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)

Book Description Duke University Press Books, 2007. PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CA-9780822339267

More information about this seller | Contact this seller

Buy New
21.53
Convert currency

Add to Basket

Shipping: 5
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

10.

Kajri Jain
Published by Duke University Press
ISBN 10: 0822339269 ISBN 13: 9780822339267
New Paperback / softback Quantity Available: 5
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)

Book Description Duke University Press. Paperback / softback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780822339267

More information about this seller | Contact this seller

Buy New
21.64
Convert currency

Add to Basket

Shipping: 6.94
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book