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The Emperor's Old Groove: Decolonizing Disney's Magic Kingdom - Softcover

 
9780820463636: The Emperor's Old Groove: Decolonizing Disney's Magic Kingdom

Synopsis

Disney's attempt to validate multicultural diversity may appear to be a worthy, even admirable, endeavor. However, the contributors of this book argue that the Disney company's version of multiculturalism is really the same «old groove» - a surreptitious colonizing force that manipulates the psychological, cultural, and political identities of consumers, predominantly children. Demystifying the mechanisms and ideals through which Disney manages public values and expands its empire of illusory American culture, 'The Emperor's Old Groove' interrogates animation role models that perpetuate insidious racial, cultural, and gender stereotypes.

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About the Author

The Editor, Dr. Brenda Ayres is a full professor and member of the graduate faculty, and Assistant Honors Director at Liberty University in Lynchburg, Virginia, where she teaches nineteenth-century English Literature. Most of her publications are in Victorian literature, which so far total over 100 articles and 16 book publications: Augusta Jane Evans Wilson: A Critical Biography; Decolonizing Disney's Magic Kingdom; Silent Voices: Forgotten Novels by Victorian Women Writers; Frances Trollope and the Novel of Social Change; and Dissenting Women in Dickens' Novels: The Subversion of Domestic Ideology. Through Pickering and Chatto, she has been the general editor for two four-volume series, The Social Problem Novels of Frances Trollope and The Widow and Wedlock Novels of Frances Trollope, as well as series editors for several of the novels in those series and for Jessie Fothergill's Kith and Kin.

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Softcover. Condition: Good. New. Disneys attempt to validate multicultural diversity may appear to be a worthy, even admirable, endeavor. However, the contributors of this book argue that the Disney companys version of multiculturalism is really the same old groove - a surreptitious colonizing force that manipulates the psychological, cultural, and political identities of consumers, predominantly children. Demystifying the mechanisms and ideals through which Disney manages public values and expands its empire of illusory American culture, The Emperors Old Groove interrogates animation role models that perpetuate insidious racial, cultural, and gender stereotypes. Seller Inventory # SONG0820463639

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