Items related to Multicultural Marketing: Selling to a Diverse America

Multicultural Marketing: Selling to a Diverse America - Softcover

Rossman, Marlene L.

 
9780814479216: Multicultural Marketing: Selling to a Diverse America
Softcover
ISBN 10: 0814479219 ISBN 13: 9780814479216
Publisher: Amacom, 1996
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Discussing the market of African-Americans, Asian-Americans, Hispanics and others, this text gives business people the tools to tap into this lucrative market, from understanding differences among various groups to tailoring advertising and products to target these markets.

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About the Author:
Marlene L. Rossman is an adjunct professor of marketing at Pace University School of Business.

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  • PublisherAmacom
  • Publication date1996
  • ISBN 10 0814479219
  • ISBN 13 9780814479216
  • BindingPaperback
  • Number of pages176

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9780814450710: Multicultural Marketing: Selling to a Diverse America

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ISBN 10:  0814450717 ISBN 13:  9780814450710
Publisher: McGraw-Hill Inc.,US, 1994
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Rossman, Marlene L.
Published by Amacom Books (1996)
ISBN 10: 0814479219 ISBN 13: 9780814479216
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