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Synopsis
Discussing the market of African-Americans, Asian-Americans, Hispanics and others, this text gives business people the tools to tap into this lucrative market, from understanding differences among various groups to tailoring advertising and products to target these markets.
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About the Author
Marlene L. Rossman is an adjunct professor of marketing at Pace University School of Business.
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- PublisherAmacom
- Publication date1996
- ISBN 10 0814479219
- ISBN 13 9780814479216
- BindingPaperback
- LanguageEnglish
- Number of pages176
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Multicultural Marketing: Selling to a Diverse America
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.65. Seller Inventory # G0814479219I3N00
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Multicultural Marketing: Selling to a Diverse America
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Paperback. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.65. Seller Inventory # G0814479219I5N10
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Multicultural Marketing: Selling to a Diverse America
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Multicultural Marketing Selling to a Diverse America
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Softcover. Condition: Very Good. Edition Unstated. Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0814479219. ISBN/EAN: 9780814479216. Pictures of this item not already displayed here available upon request. Inventory No: 1561026585. Seller Inventory # 1561026585
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