Items related to Herschell Gordon Lewis on the Art of Writing Copy
This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.
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About the Author:
Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency.
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- PublisherAmacom
- Publication date2000
- ISBN 10 0814470319
- ISBN 13 9780814470312
- BindingPaperback
- Edition number2
- Number of pages432
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On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail
Published by
Amacom Books
(2000)
ISBN 10: 0814470319
ISBN 13: 9780814470312
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On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail
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On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail
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(2000)
ISBN 10: 0814470319
ISBN 13: 9780814470312
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ON THE ART OF WRITING COPY: THE
Published by
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(2000)
ISBN 10: 0814470319
ISBN 13: 9780814470312
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