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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience - Softcover
Synopsis
There are literally hundreds, maybe thousands, of strategies you could use to market your products or services. But unless those strategies are seamlessly integrated to create a lasting impression and a deep hold on your customer, your brand will never quite rise above the competition, and your business or service never shine like it should. Whether it's online, offline, or at the retail level, The Experience Effect shows you how to link your advertising, packaging, website, messaging, and more to create a memorable and immensely appealing experience for customers. Packed with astute assessments of many of the brands that surround us in daily life-Pottery Barn, The Biggest Loser, Keebler, Marriott, and others-this clear, practical book helps you recognize the immense impact of branding and gives you deceptively simple, highly effective strategies for creating a consistent, compelling, and lasting "experience effect."
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Review
"He will make you think and change how you act and for a marketing book that is the ultimate praise." --"DTC Perspectives" ""The Experience Effect" takes marketers through every step of constructing an experience that expresses a clear, meaningful brand impression and then reinforces it with each customer interaction....Based on real marketplace examples and results, "The Experience Effect" leads the way to securing customer loyalty, touchpoint by touchpoint, interaction by interaction, person by person." --"Retail Observer" ""The Experience Effect" takes marketers through every step of constructing an experience that expresses a clear, meaningful brand impression and then reinforces it with each customer interaction....Based on real marketplace examples and results, "The Experience Effect" leads the way to securing customer loyalty, touchpoint by touchpoint, interaction by interaction, person by person." --"Retail Observer" "The Experience Effect takes marketers through every step of constructing an experience that expresses a clear, meaningful brand impression and then reinforces it with each customer interaction....Based on real marketplace examples and results, The Experience Effect leads the way to securing customer loyalty, touchpoint by touchpoint, interaction by interaction, person by person." --Retail Observer "He will make you think and change how you act and for a marketing book that is the ultimate praise." --DTC Perspectives
About the Author
JIM JOSEPH (New York, NY) is an award-winning marketing professional who specializes in building consumer brands. His client experience includes blockbuster brands like Kellogg's, Kraft, Cadillac, Tylenol, Clean Clear, and Wal-Mart.
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- PublisherAmacom
- Publication date2010
- ISBN 10 0814437591
- ISBN 13 9780814437599
- BindingPaperback
- LanguageEnglish
- Number of pages240
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience (Paperback or Softback)
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Paperback. Condition: new. Paperback. The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the experience effect. In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brands target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back. What motivates consumers to buy? Its more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780814437599
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