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Monopoly Television: Mtv's Quest To Control The Music (Critical Studies in Communication and in the Cultural Industries) - Hardcover

 
9780813318202: Monopoly Television: Mtv's Quest To Control The Music (Critical Studies in Communication and in the Cultural Industries)
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In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }

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About the Author:
Jack Banks is assistant professor of communication at the University of Hartford.

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  • PublisherRoutledge
  • Publication date1996
  • ISBN 10 0813318203
  • ISBN 13 9780813318202
  • BindingHardcover
  • Edition number1
  • Number of pages304

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Other Popular Editions of the Same Title

9780813318219: Monopoly Television: Mtv's Quest To Control The Music (Critical Studies in Communication and in the Cultural Industries)

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ISBN 10:  ISBN 13:  9780813318219
Publisher: Westview Press, 1996
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  • 9780367316914: Monopoly Television: Mtv's Quest To Control The Music

    Routledge, 2019
    Hardcover

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