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The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail.
The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology?in, simply, the professionalism of management at all levels."
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Review:
"Fink ... provides a preliminary but comprehensive look at techniques and fundamentals of our business that generally take most of a career to learn and perfect."Alvah H. Chapman, Jr., Chairman and Chief Executive Officer of Knight-Ridder, Inc."
About the Author:
Conrad Fink, Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years.
"About this title" may belong to another edition of this title.
- PublisherSouthern Illinois University Press
- Publication date2006
- ISBN 10 0809313332
- ISBN 13 9780809313334
- BindingHardcover
- Number of pages416
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Strategic Newspaper Management
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Southern Illinois University Press
(1988)
ISBN 10: 0809313332
ISBN 13: 9780809313334
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Book Description Condition: Gut. 1. 416 Seiten Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Dieser Artikel weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Sprache: Deutsch Gewicht in Gramm: 794 Gebundene Ausgabe, Größe: 18.4 x 2.2 x 23.5 cm. Seller Inventory # 660885680
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