Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950 (The Luther H. Hodges Jr. and ... Business, Entrepreneurship and Public Policy)

3 avg rating
( 9 ratings by Goodreads )
 
9780807854785: Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950 (The Luther H. Hodges Jr. and ... Business, Entrepreneurship and Public Policy)
View all copies of this ISBN edition:
 
 

In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy-consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S. -Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.

"synopsis" may belong to another edition of this title.

Review:

"An interesting analysis of Mexico's material progress. . . . [The] research is very good and [the] analysis . . . offers important insights. . . . The selective use of rural memories for an urbanizing country is path breaking."
-- "The Americas"

"New and refreshing. . . . An excellent example of how a cultural perspective can provide rich insights into business history. . . . Will inspire new research."
-- "Business History Review"

Synopsis:

A description of how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed US-Mexican relations. It shows that government programmes were central to encouraging commercial growth.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780807828021: Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950 (Luther Hartwell Hodges Series on ... Business, Entrepreneurship and Public Policy)

Featured Edition

ISBN 10:  0807828025 ISBN 13:  9780807828021
Publisher: University of North Carolina Press, 2003
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Moreno, Julio
Published by The University of North Carolina Press (2003)
ISBN 10: 0807854786 ISBN 13: 9780807854785
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description The University of North Carolina Press, 2003. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780807854785

More information about this seller | Contact this seller

Buy New
29.99
Convert currency

Add to Basket

Shipping: 3.14
Within U.S.A.
Destination, rates & speeds

2.

Moreno, Julio
Published by Univ North Carolina
ISBN 10: 0807854786 ISBN 13: 9780807854785
New Softcover Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description Univ North Carolina. Condition: BRAND NEW. BRAND NEW Softcover - This title is now printed on demand - please allow added time for shipment! A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 2609439

More information about this seller | Contact this seller

Buy New
33.17
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Julio Moreno
Published by The University of North Carolina Press (2007)
ISBN 10: 0807854786 ISBN 13: 9780807854785
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description The University of North Carolina Press, 2007. Paperback. Condition: New. Seller Inventory # DADAX0807854786

More information about this seller | Contact this seller

Buy New
34.31
Convert currency

Add to Basket

Shipping: 3.14
Within U.S.A.
Destination, rates & speeds

4.

Julio E. Moreno
Published by The University of North Carolina Press, United States (2003)
ISBN 10: 0807854786 ISBN 13: 9780807854785
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description The University of North Carolina Press, United States, 2003. Paperback. Condition: New. New edition. Language: English . Brand New Book. In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico s industrial capitalism between 1920 and 1950 shaped the country s national identity, contributed to Mexico s emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s. |Moreno describes how Mexico s industrial capitalism between 1920 and 1950 shaped the country s national identity, contributed to Mexico s emergence as a modern nation-state, and transformed U.S.-Mexican relations. The study is as much of American diplomacy and U.S. corporate culture--and the encounter between American and Mexican values, beliefs, and practices--as it is of Mexican history. Seller Inventory # AAN9780807854785

More information about this seller | Contact this seller

Buy New
38.40
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Moreno, Julio
Published by University of North Carolina Press 9/17/2003 (2003)
ISBN 10: 0807854786 ISBN 13: 9780807854785
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description University of North Carolina Press 9/17/2003, 2003. Paperback or Softback. Condition: New. Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950. Book. Seller Inventory # BBS-9780807854785

More information about this seller | Contact this seller

Buy New
39.49
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Julio E. Moreno
Published by The University of North Carolina Press, United States (2003)
ISBN 10: 0807854786 ISBN 13: 9780807854785
New Paperback Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description The University of North Carolina Press, United States, 2003. Paperback. Condition: New. New edition. Language: English . Brand New Book. In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico s industrial capitalism between 1920 and 1950 shaped the country s national identity, contributed to Mexico s emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s. |Moreno describes how Mexico s industrial capitalism between 1920 and 1950 shaped the country s national identity, contributed to Mexico s emergence as a modern nation-state, and transformed U.S.-Mexican relations. The study is as much of American diplomacy and U.S. corporate culture--and the encounter between American and Mexican values, beliefs, and practices--as it is of Mexican history. Seller Inventory # AAN9780807854785

More information about this seller | Contact this seller

Buy New
39.50
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Moreno, Julio
Published by The University of North Carolina Press (2003)
ISBN 10: 0807854786 ISBN 13: 9780807854785
New Paperback Quantity Available: 10
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description The University of North Carolina Press, 2003. Paperback. Condition: New. Seller Inventory # INGM9780807854785

More information about this seller | Contact this seller

Buy New
37.66
Convert currency

Add to Basket

Shipping: 3.14
Within U.S.A.
Destination, rates & speeds

8.

Moreno, Julio
Published by The University of North Carolina Press (2003)
ISBN 10: 0807854786 ISBN 13: 9780807854785
New Quantity Available: 1
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description The University of North Carolina Press, 2003. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # CE-9780807854785

More information about this seller | Contact this seller

Buy New
32.85
Convert currency

Add to Basket

Shipping: 9
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Julio E. Moreno
Published by The University of North Carolina Press
ISBN 10: 0807854786 ISBN 13: 9780807854785
New Paperback Quantity Available: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description The University of North Carolina Press. Paperback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780807854785

More information about this seller | Contact this seller

Buy New
35.09
Convert currency

Add to Basket

Shipping: 6.94
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

Julio Moreno
Published by The University of North Carolina Press (2003)
ISBN 10: 0807854786 ISBN 13: 9780807854785
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description The University of North Carolina Press, 2003. Condition: New. book. Seller Inventory # M0807854786

More information about this seller | Contact this seller

Buy New
39.47
Convert currency

Add to Basket

Shipping: 2.57
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book