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Swim With the Sharks: Without Being Eaten Alive : Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition - Softcover
Discusses effetive hiring, defeating any objection, the difference between salesmen and entrepreneurs, advertising, cash incentives, and includes the Mackay 66 customer profile program
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Review:
Super-salesman's secrets...Mackay's book is interesting, entertaining - and useful (WALL STREET JOURNAL)
Everything business schools are too polite to teach (GLORIA STEINEM)
His own story shows that his tips on salesmanship can work... (NEWSWEEK)
Book Description:
Everything business schools are too polite to teach (GLORIA STEINEM)
His own story shows that his tips on salesmanship can work... (NEWSWEEK)
* Outsell, outmanage, outmotivate and outnegotiate your competition
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- PublisherIvy Books
- Publication date1995
- ISBN 10 0804104263
- ISBN 13 9780804104265
- BindingMass Market Paperback
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