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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto (Suny Series, Human Communication Processes) - Softcover
Synopsis
Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.
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About the Author
Sarah Sanderson King is Professor and Chair of the Department of Communication at Central Connecticut State University.
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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
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State University of New York Press, 2003
ISBN 10: 0791457400
ISBN 13: 9780791457405
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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
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State University of New York Press, 2003
ISBN 10: 0791457400
ISBN 13: 9780791457405
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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
Published by
State University of New York Press, 2003
ISBN 10: 0791457400
ISBN 13: 9780791457405
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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
Published by
State University of New York Press, 2003
ISBN 10: 0791457400
ISBN 13: 9780791457405
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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
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State University of New York Press, 2003
ISBN 10: 0791457400
ISBN 13: 9780791457405
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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
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ISBN 13: 9780791457405
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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto (Human Comm Processes (Dis))
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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
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ISBN 10: 0791457400
ISBN 13: 9780791457405
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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
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ISBN 13: 9780791457405
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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto. Seller Inventory # 9780791457405
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