Tourism Forecasting and Marketing (Monograph Published Simultaneously As the Journal of Travel & Tourism Marketing, 1/2) - Softcover
Synopsis
Stay up to date with the most effective practices in tourism demand forecasting!
Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for forecasting and future directions tourism demand is likely to take.
Tourism Forecasting and Marketing presents research findings from the United States, the United Kingdom, Asia, and Australia that are invaluable for guiding government and private sector tourism investment and development decisions. The book addresses traditional versus modern forecasting techniques; evaluations of current and past forecasting methods; modeling and forecasting destination choice; and the impact of forecasting and marketing on tourism demand. Topics include:
- using time series models to forecast inbound tourism demand for China and Greece
- determining the economic factors that influence tourism demand in Hong Kong, Indonesia, and Malaysia
- examining domestic travel expenditures in South Korea
- developing a model to forecast ski tourism
- using the Palmore cohort analysis for tourism forecasting
- and much more!
Tourism Forecasting and Marketing is an important textbook for educators and students working in tourism policy planning and management, and tourism marketing. The book is equally effective as a reference for travel and tourism researchers, and for professionals dealing with tourism demand analysis and forecasting.
"synopsis" may belong to another edition of this title.
About the Author
Kevin K. F. Wong, PhD, is Associate Professor of Tourism in the School of Hotel and Management, The Hong Kong Polytechnic Institute in Hong Kong, where he received the Outstanding Consultancy Award in 1998 for his contributions to the tourism industry. His scholarly publications include papers in the Journal of Travel & Tourism Research (Haworth), the Journal of Travel Research, Tourism Management, and the Journal of Hospitality and Tourism Research.,
Haiyan Song, PhD, is Reader in Economics in the School of Management, University of Surrey in England. He is co-author of Tourism Demand Modeling and Forecasting: Modern Econometric Approaches, and his work has appeared in numerous academic journals, including the Journal of Applied Econometrics, the International Journal of Forecasting, the Journal of Transportation Economics and Policy, and the Journal of Travel Research and Tourism Analysis.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Tourism Forecasting and Marketing (Monograph Published...
Seller Image
Tourism Forecasting and Marketing (Monograph Published Simultaneously As the Journal of Travel & Tourism Marketing, 1/2)
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbb0020391876
Seller Image
Tourism Forecasting and Marketing
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 6644884
Seller Image
Tourism Forecasting and Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 6644884
Stock Image
Tourism Forecasting and Marketing (Monograph Published Simultaneously As the Journal of Travel & Tourism Marketing, 1/2) (Monograph Published Simultaneously . Journal of Travel & Tourism Marketing, 1/2)
Published by
The Haworth Press, Incorporated, 2003
ISBN 10: 0789020874
ISBN 13: 9780789020871
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 18340405
Seller Image
Tourism Forecasting and Marketing
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 6644884-n
Stock Image
Tourism Forecasting and Marketing
Published by
Taylor & Francis Inc, 2003
ISBN 10: 0789020874
ISBN 13: 9780789020871
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780789020871
Seller Image
Tourism Forecasting and Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 6644884-n
Seller Image
Tourism Forecasting and Marketing
Published by
Taylor & Francis, 2003
ISBN 10: 0789020874
ISBN 13: 9780789020871
New
Kartoniert / Broschiert
Seller: moluna, Greven, Germany
Seller rating 4 out of 5 stars
Kartoniert / Broschiert. Condition: New. Kevin K. F. Wong, PhD, is Associate Professor of Tourism in the School of Hotel and Management, The Hong Kong Polytechnic Institute in Hong Kong, where he received the Outstanding Consultancy Award in 1998 for his contributions to the tourism industry. H. Seller Inventory # 898682654
Seller Image
Tourism Forecasting and Marketing
Published by
Taylor & Francis Inc Jun 2003, 2003
ISBN 10: 0789020874
ISBN 13: 9780789020871
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware - Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for forecasting and future directions tourism demand is likely to take. Tourism Forecasting and Marketing presents research findings from the United States, the United Kingdom, Asia, and Australia that are invaluable for guiding government and private sector tourism investment and development decisions. The book addresses traditional versus modern forecasting techniques; evaluations of current and past forecasting methods; modeling and forecasting destination choice; and the impact of forecasting and marketing on tourism demand.Topics include: using time series models to forecast inbound tourism demand for China and Greece determining the economic factors that influence tourism demand in Hong Kong, Indonesia, and Malaysia examining domestic travel expenditures in South Korea developing a model to forecast ski tourism using the Palmore cohort analysis for tourism forecasting and much more! Tourism Forecasting and Marketing is an important textbook for educators and students working in tourism policy planning and management, and tourism marketing. The book is equally effective as a reference for travel and tourism researchers, and for professionals dealing with tourism demand analysis and forecasting. Seller Inventory # 9780789020871