Items related to Leading by Design: The Ikea Story
In Leading by Design, Bertil Torekull, a well-known Swedish journalist, reveals the genius and the secrets behind IKEA's extraordinary success. With candor and detail, he offers insights into Kamprad's cutting-edge management strategies, his enthusiasm to embrace innovative methods (such as producing ready-to-assemble merchandise and using a door factory to produce affordable products with universal appeal), and the tools he used to grow the IKEA brand into a veritable industry unto itself.
More than a standard business history Leading by Design captures the essence of Kamprad himself. It is a testament to the inspiration, the ideas, and the innovations that make a good business great.
More than a standard business history Leading by Design captures the essence of Kamprad himself. It is a testament to the inspiration, the ideas, and the innovations that make a good business great.
"synopsis" may belong to another edition of this title.
Synopsis:
This text presents the story of the visionary concepts and innovative strategies that transformed a small mail-order company into a worldwide furnture giant known as IKEA.
"About this title" may belong to another edition of this title.
- PublisherDiane Pub Co
- Publication date2002
- ISBN 10 0788198696
- ISBN 13 9780788198694
- BindingHardcover
- Rating
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