Items related to Customer Loyalty: How to Earn It, How to Keep It (Jossey-Bas...
You've read about customer loyalty in Publishers Weekly, Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-now read the new and revised edition of the ground-breaking book that created all the buzz. "Griffin deftly examines pricing, value, customers' purchasing cycles, positioning and targeting to create repeat purchasers.... Readers will profit from the arsenal of tools Griffin provides." Publishers Weekly "Business only has two jobs: (1) getting new customers and (2) keeping the old ones, and sometimes winning them...
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You've read about Customer Loyalty in the "Los Angeles Times", "Dallas Morning News", "Miami Herald", "Kansas City Star", "Entrepreneur", "Industry Week", "Marketing News", "Boardroom Reports", "Marketing Management", "Library Journal", "The Selling Advantage", "Ideas Magazine", "Executive Briefings", "Training", "Hospitality Upgrade", "Direct", "Quality Digest", "Marketing Tools", "Houseware Executive", "Journal of Pharmaceutical Management", "Discount Merchandiser", "TeleProfessional", "NationsBank Business", "Modern Jeweler", "Furniture Today" - now read the new and revised edition of the ground-breaking book that created all the buzz.
Review:
"Customer Loyalty is a comprehensive resource for businesspeople who are looking to improve customer service and satisfaction." --From Harvard Business School Working Knowledge
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- PublisherJossey-Bass
- Publication date2002
- ISBN 10 0787963887
- ISBN 13 9780787963880
- BindingPaperback
- Edition number2
- Number of pages272
- Rating
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Customer Loyalty: How to Earn It, How to Keep It
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Customer Loyalty: How to Earn It, How to Keep It
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Customer Loyalty: How to Earn It, How to Keep It
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Customer Loyalty: How to Earn It, How to Keep It by Griffin, Jill [Paperback ]
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Customer Loyalty
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Customer Loyalty: How to Earn It, How to Keep It
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution. Seller Inventory # B9780787963880
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