The Jossey–Bass Guide to Strategic Communications for Nonprofits: A Step–by–Step Guide to Working with the Media to Generate Publicity, Enhance ... BASS NONPROFIT & PUBLIC MANAGEMENT SERIES) - Softcover

Bonk, Kathy; Griggs, Henry; Tynes, Emily

Softcover

ISBN 10: 0787943738 ISBN 13: 9780787943738

Publisher: Jossey Bass, 1998

Synopsis

A Publication of the Communications Consortium Media Center

This nuts–and–bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.

The authors draw from more than fifty years of combined experience in communications and media relations to provide step–by–step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to:

? Construct a solid strategic communications plan

? Research media trAnds and case studies

? Track public education and awareness

? Select the most appropriate type of media for each campaign

? Utilize new media and technology for increased publicity

? Develop top–quality written materials and engaging releases

? Handle media crises quickly and competently

? Organize staffing and funding resources efficiently

About this title

Review

"Foundations, their grantees, and nonprofits will find in this book essential advice from seasoned professionals with years of experience in working with the nonprofit community." (Karen Lake, director of marketing and communications, W. K. Kellogg Foundation)

"Nothing could be more important to nonprofit organizations than clear guidance on how to get their messages out to the public. This book collects the best techniques and useful tools in a practical guide for those of us who are organizing, educating, and training social change agents." (Patricia A. Waak, director, Population & Habitat Campaign, National Audubon Society)

"To have an impact in today′s world, you need to master the strategies, skills, and techniques of communications. This book will help you become more effective and more confident in your dealings with the news media––whether you′re taking on your first communications campaign or your fiftieth." (Frank Sharry, executive director, National Immigration Forum)

About the Author

KATHY BONK, Henry Griggs, and Emily Tynes are cofounders of the Communications Consortium Media Center in Washington, D.C., a nonprofit organization that creates communications strategies for policy change. Kathy Bonk, CCMC′s executive director, has extensive experience in working with foundations and government agencies on policy issues. HENRY GRIGGS is a writer and communications consultant who has organized hundreds of media events in cities nationwide. EMILY TYNES, CCMC′s vice president, has managed media campaigns and conducted workshops in the United States and overseas.

About this edition

• Publisher: Jossey Bass
• Publication date: 1998
• ISBN 10: 0787943738
• ISBN 13: 9780787943738
• Binding: Paperback
• Number of pages: 208