How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register - Hardcover

Fox, Jeffrey J.

Hardcover

ISBN 10: 0786868244 ISBN 13: 9780786868247

Publisher: Hachette Books, 2003

Synopsis

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:

• Make a big splash, instead of a lot of little ripples
• Always have a pipeline to the president
• Own a market, not a mill
• The long and short definitions of marketing

There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

About this title

Review:

"Times are changing, business is changing and marketing is changing. How to Become a Marketing Superstar is insightful and though provoking, yet practical and conmmercial. Jeffrey introduces the concept of dollarizing your product. If you can't generate a dollarized return on this book, then you either don't deserve to be called a marketeer or you haven't got a job" (Jeremy Dale, VP Marketing, Orange)

From the Publisher:

The recipe for anyone that wishes to get and keep customers

About this edition

• Publisher: Hachette Books
• Publication date: 2003
• ISBN 10: 0786868244
• ISBN 13: 9780786868247
• Binding: Hardcover
• Edition number: 1
• Number of pages: 172