"Astro Boy" and Anime Come to the Americas: An Insider's View of the Birth of a Pop Culture Phenomenon

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9780786438662: "Astro Boy" and Anime Come to the Americas: An Insider's View of the Birth of a Pop Culture Phenomenon
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The first generation of American television programmers had few choices when selecting Saturday morning children's programs for local stations. That changed dramatically in 1963 when a Japanese animated television series called ""Tetsuan Atom"" was acquired for distribution by a division of NBC. Fred Ladd adapted the show for American television - rechristened ""Astro Boy"", it was an overnight sensation. ""Astro Boy's"" popularity sparked a new industry in importing animated television to America from Japan. Ladd went on to adapt numerous Japanese animated imports for American release, and here provides an insider's view of the creation of what has blossomed into an ongoing cultural and media phenomenon.

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Review:

"informative history...a welcome addition...recommended"--Midwest Book Review; "a fascinating book...engrossing"--Animation Magazine.

About the Author:

Writer and director Fred Ladd adapted Astro Boy, Gigantor, Kimba, The White Lion, The New Adventures of Gigantor, G-Force, Sailor Moon and other Japanese animated series for American television. Harvey Deneroff is a professor in the animation department of the Savannah College of Art and Design and is the founder of the Society for Animation Studies.

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Fred Ladd, Harvey Deneroff
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Book Description McFarland & Co Inc, United States, 2009. Paperback. Condition: New. Language: English. Brand new Book. The first generation of American television programmers had few choices when selecting Saturday morning children's programs for local stations. That changed dramatically in 1963 when a Japanese animated television series called "Tetsuan Atom" was acquired for distribution by a division of NBC. Fred Ladd adapted the show for American television - rechristened "Astro Boy", it was an overnight sensation. "Astro Boy's" popularity sparked a new industry in importing animated television to America from Japan. Ladd went on to adapt numerous Japanese animated imports for American release, and here provides an insider's view of the creation of what has blossomed into an ongoing cultural and media phenomenon. Seller Inventory # BTE9780786438662

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