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The Survey Research Handbook (The Irwin Series in Marketing) - Hardcover

 
9780786303588: The Survey Research Handbook (The Irwin Series in Marketing)
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Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The second edition of the "Survey Research Handbook" provides the methods and guidelines for conducting practical, economical surveys from start to finish.

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About the Author:
Pamela L. Alreck, D.B.A., is director of graduate studies and associate professor of marketing at Salisbury State University's Franklin P. Perdue School of Business.

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  • PublisherMcGraw-Hill Education
  • Publication date1994
  • ISBN 10 0786303581
  • ISBN 13 9780786303588
  • BindingHardcover
  • Edition number2
  • Number of pages450
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9780072945485: Survey Research Handbook (Paperback) (Mcgraw Hill/Irwin Series in Marketing)

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ISBN 10:  ISBN 13:  9780072945485
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