Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain - Hardcover

Hardcover

ISBN 10: 078522680X ISBN 13: 9780785226802

Publisher: HarperCollins Leadership, 2007

Synopsis

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as: * The 6 stimuli that always trigger a response * The 4 steps to align content and delivery of your message * The 6 message building blocks to address the "old brain" * The 7 powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

About this title

About the Author

Patrick Renvoise grew up in France, where he received a Masters in Computer Science. Focusing his career on sales, he spent several years in global business development, first at Silicon Graphics, where he initiated, closed, and managed multimillion dollar international OEM agreements. He served as Executive Director, Business Development & Strategy at Kleiner Perkins, where he sold supercomputers and software to NASA, Shell, Boeing, BMW, and Canon. Christophe Morin's passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Morin was CMO for rStar Networks, a company that develops private networks for Fortune 500 companies. Prior to that he was VP of Marketing and Corporate training for Canned Foods, Inc., one of the largest grocery remarketers in the world. He graduated from ESC Nantes with a BA in Marketing and received an MBA from Bowling Green State University.

Synopsis

Revealing a combination of the brain research and revolutionary marketing practices, this book teaches techniques to build and deliver powerful, unique, and memorable messages that will have a major, lasting impact on any audience.

Edition details

• Publisher: HarperCollins Leadership
• Publication date: 2007
• ISBN 10: 078522680X
• ISBN 13: 9780785226802
• Binding: Hardcover
• Language: English
• Number of pages: 256