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International Business Research - Softcover

Neelankavil, James P.

 
9780765617729: International Business Research
Softcover
ISBN 10: 0765617722 ISBN 13: 9780765617729
Publisher: Routledge, 2007
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As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.

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  • PublisherRoutledge
  • Publication date2007
  • ISBN 10 0765617722
  • ISBN 13 9780765617729
  • BindingPaperback
  • Edition number1
  • Number of pages488

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9788182743465: International Business Research

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ISBN 10:  818274346X ISBN 13:  9788182743465
Publisher: Pentagon Press, 2008
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