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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer - Hardcover

 
9780765617705: Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer

Synopsis

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

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About the Author

Richard L. Oliver

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  • PublisherRoutledge
  • Publication date2010
  • ISBN 10 0765617706
  • ISBN 13 9780765617705
  • BindingHardcover
  • LanguageEnglish
  • Edition number2
  • Number of pages544

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OLIVER
Published by Routledge, 2010
ISBN 10: 0765617706 ISBN 13: 9780765617705
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OLIVER
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ISBN 10: 0765617706 ISBN 13: 9780765617705
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Richard L. Oliver
Published by Routledge, 2010
ISBN 10: 0765617706 ISBN 13: 9780765617705
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-EE-005-00365

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Published by Routledge Publishing, 2010
ISBN 10: 0765617706 ISBN 13: 9780765617705
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Condition: Good. 2. Good++; Hardcover; Withdrawn library copy with minimal library markings; Covers are still glossy; Library stamps to the endpapers; Text pages are clean & unmarked; Binding is excellent with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium-Large Format (Quatro, 9.75" - 10.75" tall); Olive green and blue covers with title in white and tan lettering; 2nd Edition; 2010, Routledge Publishing; 544 pages; "Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer," by Richard L. Oliver. Seller Inventory # SKU-1086AB00504162

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Richard L. Oliver
Published by Routledge Publishing, 2010
ISBN 10: 0765617706 ISBN 13: 9780765617705
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Condition: Very Good. 2. Very Good; Hardcover; Covers are still glossy; Unblemished textblock edges; Small label to the first endpaper and to the title page, otherwise the endpapers and all text pages are bright and unmarked; The binding is excellent with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium-Large Format (Quatro, 9.75" - 10.75" tall); Olive green and blue covers with title in white and tan lettering; 2nd Edition; 2010, Routledge Publishing; 544 pages; "Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer," by Richard L. Oliver. Seller Inventory # SKU-576AG07808181

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ISBN 10: 0765617706 ISBN 13: 9780765617705
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and. Seller Inventory # 594979784

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Oliver Richard L.
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