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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer - Hardcover
Synopsis
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
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Richard L. Oliver
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International Edition
SATISFACTION
International EditionSeller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-284905
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International Edition
SATISFACTION
International EditionSeller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-6664
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-EE-005-00365
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Satisfaction: A Behavioral Perspective on the Consumer
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780765617705
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
Print on DemandSeller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and. Seller Inventory # 594979784
Quantity: Over 20 available
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Satisfaction
Published by
M.E. Sharpe Incorporated, 2010
ISBN 10: 0765617706
ISBN 13: 9780765617705
New
Hardcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. pp. xxii + 519 Figures, Illus. Seller Inventory # 7998104
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Satisfaction
Published by
M.E. Sharpe Incorporated, 2010
ISBN 10: 0765617706
ISBN 13: 9780765617705
New
Hardcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. xxii + 519 Index 2nd Edition. Seller Inventory # 26898375
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Satisfaction: A Behavioral Perspective on the Consumer
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 2nd edition. 544 pages. 10.10x7.10x1.20 inches. In Stock. Seller Inventory # __0765617706
Quantity: 1 available
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Satisfaction
Published by
M.E. Sharpe Incorporated, 2010
ISBN 10: 0765617706
ISBN 13: 9780765617705
New
Hardcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 5 out of 5 stars
Condition: New. PRINT ON DEMAND pp. xxii + 519. Seller Inventory # 18898381
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA78707656177066
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