Media/Society: Industries, Images, and Audiences

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9780761987734: Media/Society: Industries, Images, and Audiences
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This welcome Third Edition provides students with an overview of the entire media process - from production to content to audiences - with an emphasis on how social forces influence the media and how media potentially affect society. A key emphasis throughout the work is how various elements in the media process interact with each other. This updated edition provides students with conceptual tools for understanding the role of media in contemporary society - where mass media images come from, how and why they matter, and the kinds of questions and dilemmas that mass media raise about social life.

The book:

- covers three important traditions in media analysis: the political economy of the media - i.e. who "owns" the media and how do these economic factors affect content, distribution, and media impact; an analysis of media content as a reflector of society's values, culture; and thirdly how the media affect audiences and, conversely, how audiences' interaction with media produce changes in the opposite direction.

- provides a sociological approach to mass media by focusing on the big picture and emphasizing relationships between the various components of the media process.

- includes revised Internet resources, the latest data on the media industry, and updated discussions of media policy, online media, and independent media.

The book will be an essential resource for students of media studies, mass communication and the sociology of popular culture.

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Review:

“Media/Society provides a conceptually clear, substantive guide to the study of mass communication and society. The text helps students develop a critical under­standing of the interplay between media industries, social and economic institutions, media con­tent produced, and the audience. Media/Society encourages students to become more thoughtful consumers of media and prepares them to engage in informed discussions about media practices and policy.” (Christine Bachen 2011-07-01)

“This text does a wonderful job of presenting the history of media, the print medium discussion is also excellent. It is well written and examines the media from all angles (technology, history, audiences and social influences). The text also provides the best coverage on the creation of television news and how news has been impacted by media ownership and conglomeration that I have reviewed.” (Donna Goyer 2011-07-01)

“I think the strength of this textbook emerges from the general vision shared by the authors, their ability to provide excellent examples, and their engaging writing style. This book is valuable, because it helps reorient readers in their thinking about media industries; the book’s emphasis on media as a social institution is especially relevant to departments con­cerned about the power relationships between media and political institutions. The book is appli­cable to majors preparing for careers in media industries and to the general student whose media literacy is crucial to citizenship.” (Harry Haines 2011-07-01)

"Excellent overview of the mass media from a sociological perspective. It is balanced, thorough, and clearly written. Everything you would want in a textbook on the subject. Also reasonably priced...The best media sociology textbook available."

Previously used: Durham & Kellner: Media and Cultural Studies: Key Works (Vincent Carducci)

"I used this title since 2006 (3rd edition), and I designed my course Media and Society based on this text." (Viera Lorencova)

About the Author:

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.

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