Items related to Marketing - The Retro Revolution
Synopsis
`the finest writer in our field today' - Journal of Marketing
`the great heretic' - Retrospectives in Marketing
`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal
`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning
`remarkably entertaining' - Public Library Journal
`dazzling erudition' - European Journal of Marketing
`instant classic' - Journal of Marketing Management
· Has marketing moved from `new and improved' to `as good as always'?
· Is old the new `new'?
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage.
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.
In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise.
History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
"synopsis" may belong to another edition of this title.
Review
Praise for the author:
'the finest writer in our field today' - Journal of Marketing
'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal
'a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning
'remarkably entertaining' - Public Library Journal
'dazzling erudition' - European Journal of Marketing
'instant classic' - Journal of Marketing Management
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date2001
- ISBN 10 0761968512
- ISBN 13 9780761968511
- BindingPaperback
- Edition number1
- Number of pages272
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Marketing - the Retro Revolution
Published by
SAGE Publications, Limited, 2001
ISBN 10: 0761968512
ISBN 13: 9780761968511
Used
Softcover
First Edition
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Condition: Very Good. 1st Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 15531498-20
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Marketing - the Retro Revolution
Published by
SAGE Publications, Limited, 2001
ISBN 10: 0761968512
ISBN 13: 9780761968511
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP94908154
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Marketing - the Retro Revolution
Published by
SAGE Publications, Limited, 2001
ISBN 10: 0761968512
ISBN 13: 9780761968511
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
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Marketing - The Retro Revolution
Published by
SAGE Publications Ltd, 2001
ISBN 10: 0761968512
ISBN 13: 9780761968511
Used
Softcover
First Edition
Seller: Ergodebooks, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. First Edition. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise. Seller Inventory # SONG0761968512
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Marketing: The Retro Revolution
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Seller Inventory # 9931854
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Marketing - The Retro Revolution
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SAGE Publications Inc, United States, Thousand Oaks, 2001
ISBN 10: 0761968512
ISBN 13: 9780761968511
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Paperback. Condition: Very Good. `the finest writer in our field today - Journal of Marketing `the great heretic - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered - Service Industries Journal `a jewel in the crown of the academic marketing establishment - Marketing Intelligence and Planning `remarkably entertaining - Public Library Journal `dazzling erudition - European Journal of Marketing `instant classic - Journal of Marketing Management Has marketing moved from `new and improved to `as good as always? Is old the new `new? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertisers glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of todays retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004750033
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