Public Relations Writing: Principles in Practice - Softcover

Treadwell, Donald; Treadwell, Jill B.

Softcover

ISBN 10: 0761945997 ISBN 13: 9780761945994

Publisher: SAGE Publications, Inc, 2004

Synopsis

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by SAGE Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.

Features/Benefits

· Provides the necessary principles of public relations research, planning, ethics and corporate culture, law, design, and visual thinking.

· Details the many formats, audiences, and styles needed by any public relations writer, encouraging users to consider implications of writing for different media, audiences, and purposes.

· Topical in-text examples keep current with student interests and user-friendly accessibility engages students without sacrificing depth and value of content.

Authors Donald F. Treadwell and Jill B. Treadwell equip students with the knowledge and skills they need to build a foundational background in public relations, including a capstone events chapter that details event planning and writing for exhibits, speeches, and collateral materials. Public Relations Writing: Principles in Practice is ideal for use in public relations writing, media writing, public relations, and advanced public relations courses.

About this title

Review

"Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of each. Treadwell and Treadwell also spend time dealing with the aesthetics of public relations or how documents should look (color, paper, format, etc.) as well as how they should be written. Of special note are the excellent discussions of communication theory that many of the other writing texts lack."

(Michael L. Kent 2004-08-01)

"This book integrates experiential exercises useful to understanding writing from an organizational perspective. The assignments require a student to become knowledgeable about the Internet and work as a member of a team. The text/workbook concept is very helpful if the course is taught online. The references to resources are invaluable for research."

(Bonita Dostal Neff, Ph.D. 2004-08-09)

"Each chapter has clear learning objectives, excellent exercises and discussion questions, which make the book valuable for teachers, students and practitioners alike." (The Journal of Entrepreneurship The Journal of Entrepreneurship 2008-08-14)

About the Author

Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

            He developed and taught communication research classes in classroom and online settings as well as teaching courses in organizational communication, public relations and public relations writing.

            He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly-hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

            He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.

 

Jill Treadwell has 30 years experience in publications and public relations.  She has managed PR campaigns for the US and international companies as well as for non-profit and educational organizations.  She has a background in both writing and design and has specialized in annual reports, newsletters, brochures, and proposals directed at state and federal procurement agencies.

In addition to maintaining a private public relations consulting practice, she currently teaches public relations, public relations writing and other writing courses in both classroom and online settings at Westfield State College.

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 2004
• ISBN 10: 0761945997
• ISBN 13: 9780761945994
• Binding: Paperback
• Number of pages: 536