Airline Survival Kit: Breaking Out of the Zero Profit Game - Hardcover

Taneja, Nawal K.

Hardcover

ISBN 10: 0754634523 ISBN 13: 9780754634522

Publisher: Routledge, 2003

Synopsis

This book has clear aims: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (e.g. management, labor, and governments) to enable airlines to break out of the almost zero profit-margin game. It provides pragmatic insights into: the complexities of the airline business; the actual and perceived obstacles to achieving reasonable profit margin; past and present (successful and unsuccessful) strategies; plausible future prospects for global passenger growth; and alternative airline business models - particularly the type of models that have led to enduring success for a few. The audience includes airline senior executives, members of the board, major shareholders, government policy makers, labor leadership, the airline investment community, aircraft manufacturers.

About this title

Review:

'A thought-provoking book... well-delineated issues... timely and thoroughly researched in conjunction with practitioners... suggests an array of practical solutions ... a useful guide for airline executives who are trying to understand and deal with a changing and confusing marketplace...' Bill Brunger, Vice President, Distribution Planning and Revenue Decision Support, Continental Airlines 'This is certainly a thought-provoking book. It is also timely, given the crises that the airlines are currently facing...raises several key questions that need to be addresses.' Aviation Strategy ' ... discussions made in this book will give readers clues to help them find their own better solutions.' Masashi Izumi, Vice President, Corporate Planning, All Nippon Airways '... everyone who reads Airline Survival Kit will get some ideas that will spark deeper thought.' Carsten Spohr, Vice President, Alliances, Lufthansa German Airlines '... This book doesn't have all the answers. How could it? But it does a very good job of identifying the problems, their causes and symptoms, and helping us to think about them in ways that should enable each of us to address them at our own airlines.' Scott Nason, Vice President, Revenue Management, American Airlines '... well-written and cogent guide...lays out the elements of this debate in such an accessible fashion that it allows the reader to reach well-considered judgments about deeply complicated matters.' Pete McGlade, Vice President, Schedule Planning, Southwest Airlines 'This is a valuable and stimulating guide to the structural problems of the airline industry, and how they might be tackled. It contains useful advice for all concerned with the future health of the industry - airline managers, investors, regulators and policy-makers.' Dr Andrew Sentance, Chief Economist, British Airways plc '"Airline Survival Kit" provides an insight into the complex nature of airline industry. With an in-depth analysis of different strategies airlines adopted, successful or unsuccessful, the book does not intend to create a "cure-all" solution but offer airlines a source of propositions to ponder while stepping into the uncertain future.' Jeremy Chang, General Manager, Strategic Planning, China Airlines 'This book provides a wealth of information about the airline industry. It could well become the de facto airline executive textbook, not only explaining how the industry has evolved to its' present state, but giving practical strategies and advice on how carriers will need to re-model themselves in order to survive. Nawal Taneja breaks down the walls of the traditional network airlines construct, and provides the kind of forward thinking that could assist in driving (or flying) us to a new prosperity.' Mike Hulley, President, Global Transportation Industry, EDS. 'Everyone knows the airline industry is a mess. Very few people understand why it is such a mess and yet fewer people have any clues as to how to make it better. Professor Taneja is one of these people and the "Airline Survival Kit" gives the industry some great guidance towards a potentially profitable future.' Andrew Lobbenberg, European Transport Analyst, ABN-AMRO Bank '"The Airline Survival Kit" offers its readers top class information on the issues surrounding todays airline industry and gives highly informative suggestions on how they should be tackled. It's a must for all members of the industry.' Kazuaki Saiga, VP, Industry Relations, Japan Airlines 'A stimulating examination...the author offers practical ideas for opportunities and how the airline industry is likely to develop by 2020.' Airways

Synopsis:

Nawal Taneja's perspective on the current global air travel situation is explored in this book. The author reveals the parlous state of the industry and suggests appropriate responses to what is in reality a deep crisis. The aims of this book are: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (management, labours, and governments) to enable airlines to break out of the almost zero profit-margin game. It provides insights into: the complexities of the airline business, the actual and perceived obstacles to achieving reasonable profit margin, past and present (successful and unsuccessful) strategies, plausible future prospects for global passenger growth and alternative airline business models - particularly the type of models that have led to enduring success for a few.

About this edition

• Publisher: Routledge
• Publication date: 2003
• ISBN 10: 0754634523
• ISBN 13: 9780754634522
• Binding: Hardcover
• Edition number: 1
• Number of pages: 224