Synopsis
A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new.
We’ve been told a lie about the nature of creativity.
We're told stories about creative geniuses – the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett – data wizard and successful entrepreneur – reveals the four laws of creativity that are proven to work.
New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there’s a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.
Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you’re a business leader, a creative artist or a budding entrepreneur – and will teach you the secret to conceiving great ideas that can achieve major success.
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About the Author
ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes.
"About this title" may belong to another edition of this title.
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The Creative Curve: How to Develop the Right Idea, at the Right Time [Paperback] [Jun 14, 2018] Allen Gannett
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The Creative Curve: How to Develop the Right Idea, at the Right Time
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The Creative Curve: How to Develop the Right Idea, at the Right Time
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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The Creative Curve: How to Develop the Right Idea, at the Right Time [Paperback] [Jun 14, 2018] Allen Gannett
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The Creative Curve: How to Develop the Right Idea, at the Right Time
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Ebury Publishing, United Kingdom, London, 2018
ISBN 10: 0753548739
ISBN 13: 9780753548738
Used
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. Weve been told a lie about the nature of creativity. We're told stories about creative geniuses the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we arent told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett data wizard and successful entrepreneur reveals the four laws of creativity that are proven to work. New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals theres a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh. Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether youre a business leader, a creative artist or a budding entrepreneur and will teach you the secret to conceiving great ideas that can achieve major success. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009229305
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The Creative Curve: How to Develop the Right Idea, at the Right Time
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Soft cover. Condition: Very Good. Photo is the book you will receive. In nice condition with nominal wear, a tight binding and nice clean text with no markings, notes or highlighting. Seller Inventory # 004706
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The Creative Curve : How to Develop the Right Idea, at the Right Time
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The Creative Curve: How to Develop the Right Idea, at the Right Time
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780753548738
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The Creative Curve: How to Develop the Right Idea, at the Right Time
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The Creative Curve: How to Develop the Right Idea, at the Right Time
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Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4010072