Items related to Googled: The End of the World as We Know It
There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.
Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
"synopsis" may belong to another edition of this title.
Review:
"At last, a book about Google that does not require readers to get in touch with their inner geek." (Financial Times)
"I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken." (Michael Grade)
"No other reporter has covered the new communications revolution as thoroughly as has Auletta." (Columbia Journalism Review)
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balanced and thoughtful way, both that glory and that disruption." (Walter Isaacson, former managing editor of TIME, President and CEO of the Aspen Institute, and author)
Book Description:
"I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken." (Michael Grade)
"No other reporter has covered the new communications revolution as thoroughly as has Auletta." (Columbia Journalism Review)
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balanced and thoughtful way, both that glory and that disruption." (Walter Isaacson, former managing editor of TIME, President and CEO of the Aspen Institute, and author)
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape
"About this title" may belong to another edition of this title.
- PublisherVirgin Books
- Publication date2010
- ISBN 10 075352242X
- ISBN 13 9780753522424
- BindingPaperback
- Number of pages400
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Book Description Paperback. Condition: Good. Remainder. price sticker on cover. There are companies that crea te waves and those that ride or are drowned by them. This is a ri de on the Google wave, and the fullest account of how it formed a nd crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those i n media who are struggling to keep their heads above water, Ken A uletta reveals how the industry is being disrupted and redefined. Auletta goes inside Google's closed-door meetings, introducing G oogle's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down tradi tionalists' spines, but it's a crucial roadmap to the future of m edia business: the Google story may well be the canary in the coa l mine. Googled is candid, objective and authoritative. Crucially , it's not just a history or reportage: it's ahead of the curve a nd unlike any other Google books, which tend to have been near-hi stories, somewhat starstruck, now out of date or which fail to lo ok at the full synthesis of business and technology. Seller Inventory # 25ab
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Book Description Condition: Good. There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Googles founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. Auletta goes inside Googles closed-door meetings, introducing Googles notoriously private founders, Larry Page and Sergey Brin, as well as those who work with and against them. In Googled, the reader discovers the secret sauce of the company's success and why the worlds of new and old media often communicate as if residents of different planets. It may send chills down traditionalists spines, but its a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, its not just a history or reportage: its ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology. 400 pages. Seller Inventory # 1208093
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Book Description Soft cover. Condition: As New. 384 pages with idex. Excellent, tightly bound copy. Size: Approx 6" Wide and 9" Tall. Seller Inventory # 002935
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