Study Text (2002): paper 9 (CIM Study Text S.: Diploma) - Softcover

BPP

 
9780751741339: Study Text (2002): paper 9 (CIM Study Text S.: Diploma)

Synopsis

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

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Other Popular Editions of the Same Title

9780751711103: CIM Diploma Paper 9 Integrated Marketing Communications: Study Text (CIM Study Text S.: Diploma)

Featured Edition

ISBN 10:  0751711101 ISBN 13:  9780751711103
Publisher: BPP Professional Education, 2002
Softcover