The Fate of IBM.

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9780751510713: The Fate of IBM.

This is an account of how the wealthiest and most powerful corporation in the world managed, within a few years in the 1980s, to throw away the advantages it had built up and maintained over many decades. IBM was not prepared for the personal computer revolution. It had maintained its dominance of the computer market not so much through innovation as through sheer marketing might. In the days of mainframe computers this was a successful strategy, but in the 1980s competitors such as Apple and Digital, and intermediaries such as Microsoft and Ross Perot's Electronic Data Systems, stole a march on IBM. The book tells the human and technical story of its decline, leading to the announcement in 1992 of a $2.8 billion loss in the previous year. Robert Heller is the founder of "Management Today". His other books include "The Naked Manager", "The Supermanagers", "The Age of the Common Millionaire" and "The Superchiefs".

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Heller, Robert
Published by Sphere (1995)
ISBN 10: 0751510718 ISBN 13: 9780751510713
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Robert Heller
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Book Description Sphere 09/02/1995, 1995. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9780751510713

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Robert Heller
Published by Sphere 09/02/1995 (1995)
ISBN 10: 0751510718 ISBN 13: 9780751510713
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Book Description Sphere 09/02/1995, 1995. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780751510713

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Book Description Sphere, 1995. Paperback. Book Condition: Fair. Paperback; English language; a fair reading copy. Your book will be securely packed and promptly dispatched from our UK warehouse. For buyers outside the UK we now offer significantly lower rates on our airmail shipping. Bookseller Inventory # 21832gae045

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Book Description -. Paperback. Book Condition: Very Good. The Fate Of IBM This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9780751510713

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Book Description -. Paperback. Book Condition: Good. The Fate Of IBM This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780751510713

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Book Description Book Condition: good. 340 Gramm. Bookseller Inventory # M00751510718-G

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Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR004244385

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HELLER, ROBERT.
Published by London UK: Warner Books . . (1995)
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Book Description London UK: Warner Books . ., 1995. Glossy Printed Cover. Book Condition: Very Good- No DJ. Reprint.. 370 pp, Ageing paper, Bookseller Inventory # 54969

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Heller, Robert
Published by Little Brown & Co, London (1995)
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Book Description Little Brown & Co, London, 1995. Paper Back. Book Condition: Fair. Pages slightly tanned. Size: Size D: 7"-8" Tall (177-203mm). Bookseller Inventory # 112140

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