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This is an account of how the wealthiest and most powerful corporation in the world managed, within a few years in the 1980s, to throw away the advantages it had built up and maintained over many decades. IBM was not prepared for the personal computer revolution. It had maintained its dominance of the computer market not so much through innovation as through sheer marketing might. In the days of mainframe computers this was a successful strategy, but in the 1980s competitors such as Apple and Digital, and intermediaries such as Microsoft and Ross Perot's Electronic Data Systems, stole a march on IBM. The book tells the human and technical story of its decline, leading to the announcement in 1992 of a $2.8 billion loss in the previous year. Robert Heller is the founder of "Management Today". His other books include "The Naked Manager", "The Supermanagers", "The Age of the Common Millionaire" and "The Superchiefs".
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004244385
Book Description Little Brown & Company. Paperback. Condition: Fair. A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0751510718I5N00
Book Description Sphere, 1995. Paperback. Condition: Used; Good. We are committed to providing each customer with the highest standard of customer service. All books are picked, packed and dispatched from the United Kingdom. Seller Inventory # FH1798454
Book Description Sphere 09/02/1995, 1995. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780751510713
Book Description Sphere 09/02/1995, 1995. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780751510713
Book Description Sphere 09/02/1995, 1995. Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Seller Inventory # 9053-9780751510713
Book Description Sphere, 1995. Paperback. Condition: Used; Good. stain on side. . cover frayed, **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Seller Inventory # 3179889
Book Description Sphere, 1995. Paperback. Condition: Used; Good. Page colour - ?discoloured in accordance with book age. Seller Inventory # 2636196
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # FPS0751510718VG
Book Description Warner Books, London, 1995. Paperback. Condition: Very Good+. Reprint; First Printing. Minor toning to endpapers and edges of reading block. ; Nice tight flat copy, no names or marks inside, appears unread. ; 384 pages; Who killed IBM? Was it the management, the competitors or the Marketplace. Illuminating and disturbing reading. Seller Inventory # 24928