Robert Heller The Fate Of IBM

ISBN 13: 9780751510713

The Fate Of IBM

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9780751510713: The Fate Of IBM
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This is an account of how the wealthiest and most powerful corporation in the world managed, within a few years in the 1980s, to throw away the advantages it had built up and maintained over many decades. IBM was not prepared for the personal computer revolution. It had maintained its dominance of the computer market not so much through innovation as through sheer marketing might. In the days of mainframe computers this was a successful strategy, but in the 1980s competitors such as Apple and Digital, and intermediaries such as Microsoft and Ross Perot's Electronic Data Systems, stole a march on IBM. The book tells the human and technical story of its decline, leading to the announcement in 1992 of a $2.8 billion loss in the previous year. Robert Heller is the founder of "Management Today". His other books include "The Naked Manager", "The Supermanagers", "The Age of the Common Millionaire" and "The Superchiefs".

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Other Popular Editions of the Same Title

9780316907422: The Fate Of IBM

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ISBN 10:  0316907421 ISBN 13:  9780316907422
Publisher: Little, Brown, 1994
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Book Description Warner Books, London, 1995. Paperback. Condition: Very Good+. Reprint; First Printing. Minor toning to endpapers and edges of reading block. ; Nice tight flat copy, no names or marks inside, appears unread. ; 384 pages; Who killed IBM? Was it the management, the competitors or the Marketplace. Illuminating and disturbing reading. Seller Inventory # 24928

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