Marketing Communications (CIM Coursebook) - Softcover

Hughes, Graham; Fill, Chris

Softcover

ISBN 10: 0750661925 ISBN 13: 9780750661928

Publisher: Butterworth-Heinemann Ltd, 2004

Synopsis

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
* Receive regular tutorials on key topics from Marketing Knowledge
* Search the Coursebook online for easy access to definitions and key concepts
* Access the glossary for a comprehensive list of marketing terms and their meanings
* Co-written by the CIM Senior Examiner for the Marketing Communications module to guide you through the 2004-2005 syllabus
* Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
* Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam

About this title

Review

"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme."

Martin Hutchins, Director, Cambridge Professional Academy Ltd (www.profacademy.com).

"Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation."

Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

From the Back Cover

 Back Cover Copy- Chris Fill, Marketing Communications: engagements, strategies, and practice, 4e

Using theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject, Marketing Communications: engagements, strategies, and practice, Fourth Edition, is an ideal text.

"Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communications student alike."

Peter Farror – Westminster Business School, The University of Westminster

Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on Marketing related programmes, the book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications.

"Chris Fill provides a comprehensive and easy to access text dedicated to Marketing Communications. With excellent conceptual and theoretical underpinnings this text supported by a strong systematic structure and a wide range of European examples."

Geraldine Cohen – Brunel Business School, Brunel University

Unlike many other texts on the subject that just describe how to do marketing, Marketing Communications: engagements, strategies and practice, Fourth Edition, provides the “why” behind marketing communications with a variety of perspectives.

 

"Covering the main aspects of communication both in B2C and B2B environments, raising the ethical issues and providing relevant case studies, this book is a useful tool for students, teachers as well as for practitioners eager to know more about Marketing Communications."

Claude Pecheux – The Catholic University of Mons

NEW TO THIS EDITION!

Completely updated, this edition is reorganised in 5 parts.

Part 1            Introduction to marketing communications

Part 2            Understanding how marketing communications works

Part 3            Strategies and planning

Part 4            The marketing communications mix: disciplines and applications

Part 5            Marketing communications for special audiences

COMPREHENSIVE WEBSITE

Enhance your teaching/learning with materials available on the Companion Website. Visit www.pearsoned.co.uk/fill to access an Instructor’s Manual, Power Point Slides, links to other sites and more!

NEW! MARKETING COMMUNICATIONS ON LINE STUDY GUIDE

 This study guide provides approximately 30 extra hours of enrichment materials including video vignettes, interactive questions, and self-study quizzes. To find out more, contact your local Pearson sales representative.

"This book should be regarded as THE book on marketing communications. It is a valuable and valued resource for students of marketing communications – on both academic and professional programmes. Its accessible style and breadth of issues and illustrations will enliven the study of this fascinating subject area. Buy this book – and read it!"

Dr Janine Dermody, Deputy Director - CeReS, University of Gloucestershire Business School, UK

Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Marketing Communications module offered by the Chartered Institute of Marketing on the Postgraduate Diploma Programme. His book, Business-to-Business Marketing: Relationships, Systems and Communications, co-authored with Karen Fill, is also published by Pearson Education.

Edition details

• Publisher: Butterworth-Heinemann Ltd
• Publication date: 2004
• ISBN 10: 0750661925
• ISBN 13: 9780750661928
• Binding: Paperback
• Language: English
• Number of pages: 288