Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets (CIM Professional Development) - Softcover
Synopsis
Companies have recognized the balance sheet value of brands. There is however still confusion about branding as a marketing tool where many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book clarifies the nature and power of brands.
"synopsis" may belong to another edition of this title.
Review
`You have succeeded in demystifying the subject of branding...'
John Pain, Marketing Director, Fox's Biscuits
`...a fresh and stimulating perspective on the challenges confronting brand marketers.' Simon Majaro, Strategic Management Learning
`Good coverage. Very useful on retailer as brand.'
Lecturer, University of Bradford Management Centre.
`The checklists at the end of each chapter are useful prompts...'
Public Relations, January 1993
'This excellent book will appeal to students and practitioners alike and is a credit to its authors.'
The Journal of Brand Management, December 1995
Synopsis
Companies have recognized the balance sheet value of brands. There is however still confusion about branding as a marketing tool where many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book clarifies the nature and power of brands.
"About this title" may belong to another edition of this title.
Search results for Creating Powerful Brands: The Strategic Route to Success...
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Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets (CIM Professional Development)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001202205
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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)
Published by
A Butterworth-Heinemann Title, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL9575853
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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)
Published by
A Butterworth-Heinemann Title, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1925192
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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)
Published by
A Butterworth-Heinemann Title 21/09/1992, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780750606608
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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)
Published by
A Butterworth-Heinemann Title 21/09/1992, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780750606608
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Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750606608. Seller Inventory # 9301787
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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets
Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Softcover. Condition: Fine. Leichte Risse; Gebogener Buchrücken; Farbveränderung durch Alter/Sonne. When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion about branding as a marketing tool. Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth. When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion about branding as a marketing tool. Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth. Seller Inventory # 738f6611-9690-4f12-bc34-31f18a3ce6d1
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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (Bh Marketing Series)
Published by
Butterworth-Heinemann, Oxford, 1997
ISBN 10: 0750606606
ISBN 13: 9780750606608
Used
Paperback
Seller: Simply Read Books, Boat Of Garten, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. 1997 Butterworth-Heinemann reprint paperback; very good, appears unread, near as new condition; UK dealer, immediate dispatch. Seller Inventory # J2717
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Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets
Published by
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Signs of wear on the cover. Stains on the edge. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-979-699
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Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets
Published by
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Signs of wear on the cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-979-700