Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

3.9 avg rating
( 10 ratings by Goodreads )
 
9780749463250: Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
View all copies of this ISBN edition:
 
 

Brand Together Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. This title shows you how to involve stakeholders in the process of creativity. Full description

"synopsis" may belong to another edition of this title.

Review:

"If you plan to use the input from your customers, employees and shareholders in your brand building process, the book makes for a very good read." --Branduniq

"[A] well-organized and scrupulously researched work...Every brand manager should find the wisdom and guidance they need to make the most effective use of co-creation in this excellent book."
--Foreword Reviews

Book Description:

Published in association with Promise - a London/Washington based consultancy who are the world's leading co-creation company.

Based on primary research and case studies from Scandinavia, UK, USA, Holland and Spain, including Kraft, Barclays, Volvo, McDonalds, IBM, Google, Volvic, Jumeirah, Barcelona Football Club, Lego, Camper and Orange.

Many cutting edge companies are using co-creation to drive innovation - for example, Microsoft has over 1,200 employees working in the blogosphere who are actively engaging with consumers and bringing them into the product development arena.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Ind, Nicholas; Fuller, Clare; Trevail, Charles
Published by Kogan Page
ISBN 10: 0749463252 ISBN 13: 9780749463250
New PAPERBACK Quantity Available: 15
International Edition
Seller:
Book Arsenal
(Delhi, DELHI, India)
Rating
[?]

Book Description Kogan Page. PAPERBACK. Condition: New. 0749463252 We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. Seller Inventory # 0749463252-ABA

More Information About This Seller | Contact this Seller

Buy New
13.14
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

2.

Nicholas Ind Clare Fuller
Published by KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES (2012)
ISBN 10: 0749463252 ISBN 13: 9780749463250
New Paperback Quantity Available: 15
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2012. Paperback. Condition: New. Seller Inventory # VIVA-9780749463250

More Information About This Seller | Contact this Seller

Buy New
10.38
Convert Currency

Add to Basket

Shipping: 3.54
From India to U.S.A.
Destination, Rates & Speeds

3.

Nicholas Ind Clare Fuller
Published by KOGAN PAGE (2012)
ISBN 10: 0749463252 ISBN 13: 9780749463250
New Soft cover Quantity Available: 20
Seller:
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description KOGAN PAGE, 2012. Soft cover. Condition: New. Seller Inventory # 377949

More Information About This Seller | Contact this Seller

Buy New
10.38
Convert Currency

Add to Basket

Shipping: 3.65
From India to U.S.A.
Destination, Rates & Speeds

4.

Nicholas Ind Clare Fuller
Published by KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES
ISBN 10: 0749463252 ISBN 13: 9780749463250
New Quantity Available: 10
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES. Condition: New. Seller Inventory # AVS-9780749463250

More Information About This Seller | Contact this Seller

Buy New
11.28
Convert Currency

Add to Basket

Shipping: 3.54
From India to U.S.A.
Destination, Rates & Speeds

5.

Nicholas Ind Clare Fuller
Published by KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES (2012)
ISBN 10: 0749463252 ISBN 13: 9780749463250
New Paperback Quantity Available: 15
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2012. Paperback. Condition: New. Seller Inventory # VIVA-9780749463250

More Information About This Seller | Contact this Seller

Buy New
10.38
Convert Currency

Add to Basket

Shipping: 4.44
From India to U.S.A.
Destination, Rates & Speeds

6.

Nicholas Ind , Clare Fuller , Charles Trevail
ISBN 10: 0749463252 ISBN 13: 9780749463250
New Paperback Quantity Available: 5
International Edition
Seller:
PRIORITY BOOKS
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 184 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Seller Inventory # 479177

More Information About This Seller | Contact this Seller

Buy New
12.79
Convert Currency

Add to Basket

Shipping: 2.89
Within U.S.A.
Destination, Rates & Speeds

7.

Nicholas Ind Clare Fuller
Published by KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES
ISBN 10: 0749463252 ISBN 13: 9780749463250
New Quantity Available: 10
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES. Condition: New. Seller Inventory # AVS-9780749463250

More Information About This Seller | Contact this Seller

Buy New
11.28
Convert Currency

Add to Basket

Shipping: 4.44
From India to U.S.A.
Destination, Rates & Speeds

8.

Nicholas Ind , Clare Fuller , Charles Trevail
ISBN 10: 0749463252 ISBN 13: 9780749463250
New Paperback Quantity Available: 5
International Edition
Seller:
Nick Book House
(Fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 30473

More Information About This Seller | Contact this Seller

Buy New
12.87
Convert Currency

Add to Basket

Shipping: 2.89
Within U.S.A.
Destination, Rates & Speeds

9.

Ind, Nicholas
Published by Kogan Page 4/15/2012 (2012)
ISBN 10: 0749463252 ISBN 13: 9780749463250
New Paperback or Softback Quantity Available: 12
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Kogan Page 4/15/2012, 2012. Paperback or Softback. Condition: New. Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands. Book. Seller Inventory # BBS-9780749463250

More Information About This Seller | Contact this Seller

Buy New
15.82
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Nicholas Ind,Clare Fuller,Charles Trevail
Published by Kogan Page/Viva Books Private Limited (2012)
ISBN 10: 0749463252 ISBN 13: 9780749463250
New Softcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Kogan Page/Viva Books Private Limited, 2012. Softcover. Condition: New. Description: Co-creation is about bringing together the people who have most at stake in a relationship and working collaboratively to find answers and breakthroughs. As a new tool for marketers and brand managers, it is fast becoming a recognized and effective way to drive business growth, and enhance and protect brand reputation. Drawing on case studies including Barclays, Mozilla, Kraft, [yellow tail], Virgin and Danone, this book examines how co-creation can help organizations to innovate and re-energize their relationships with their customers, using both live and online engagement approaches. Brand Together provides valuable insights for marketing and branding professionals, whether they are new to this way of working or looking for ideas to deepen their understanding of the topic. Contents: Part One : Thinking it ? Creating the future together ? Co-creation is participative ? Co-creation is about openness ? Co-creation is empowering ? Co-creation involves the organization ? Conclusion ? A brand of innovation ? The brand as innovation framework ? Co-creation changes the brand ? Conclusion ? Co-creation and the organization ? The rejectors ? The experimenters ? The enthusiasts ? Conclusion ? Part Two : Doing it ? Working together ? A focus on people ? Taking time to build trust ? Learning together ? Build consensus for change ? Conclusion ? The set up ? Getting to the right Final Big Question ? Generating organizational traction ? Designing a co-creation programme ? Conclusion ? Connected individuals ? Understanding motivations ? Creative thinking ? A social environment ? An opportunity to participate ? Conclusion ? The co-creation toolkit ? Discovery ? Ideation ? Development and filtration ? Conclusion ? Branding together with other stakeholders ? Creating together with partners ? Creating together with employees ? Creating together with citizens ? Conclusion ? The results ? Measuring the benefits of co-creation ? The value of customer closeness ? Creating brand value ? Conclusion ? Five key questions ? What?s co-creation for? ? Who is involved? ? How to manage? ? How to reward? ? What are the limitations of co-creation ? ? And finally Printed Pages: 184. Seller Inventory # 87458

More Information About This Seller | Contact this Seller

Buy New
12.98
Convert Currency

Add to Basket

Shipping: 3.54
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book