Branded Male: Marketing to Men; Sales Promotion

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9780749454685: Branded Male: Marketing to Men; Sales Promotion
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9780749450113: Branded Male: Marketing to Men

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ISBN 10:  0749450118 ISBN 13:  9780749450113
Publisher: Kogan page, 2008
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Mark Tungate
Published by Kogan Page (2008)
ISBN 10: 0749454687 ISBN 13: 9780749454685
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Book Description Kogan Page, 2008. Soft cover. Condition: New. Seller Inventory # 508845

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Mark Tungate
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Book Description Softcover. Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB1406596

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Book Description PAPERBACK. Condition: New. PAPERBACK INTERNATIONAL EDITION Brand New Book. We ship from India. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9days and respond quickly to customer queries. Seller Inventory # 0749454687-Aba

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Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2008. Paperback. Condition: New. Seller Inventory # VIVA-9780749454685

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Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES. Condition: New. Seller Inventory # AVS-9780749454685

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Book Description Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AIND-23337

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Mark Tungate
Published by Kogan Page Limited/Viva Books (2008)
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Book Description Kogan Page Limited/Viva Books, 2008. Softcover. Condition: New. First edition. Men are not what they were. In article after article we?re told a new typle of man is abroad ? he?s more interested in looking good and he?s a lot keener on shopping. Branded Male sets out to discover what makes men tick as consumers and how products and services are effectively branded for the male market. Using a day in the life of a fictional "branded male". Mark Tungete looks at male-orientated brands and their marketing strategies in areas as diverse as: ? Grooming and Skincare ? Clothes ? Dieting, fitness and health ? Interior design ? Cars ? Travel and hotels ? Men?s magazines ? Technology and gadgets ? Film and TV ? Alcohol ? Restaurants ? Sex and Dating Touching on famous names such as Gillette, Gucci, Savile Row, Dunhill, Habitat, BMW, Hummer, GQ, Esquire, Apple, Guinness and Jack Daniel?s, Branded Male examines modern man?s exposure to brands and reveals which marketing messages have the most impact on his wallet. The male market is exploding. Thanks to emerging social and cultureal trends, men are becoming consumers to reckon with. In 1990 only 4 per cent of men claimed to use a skincare product regularly. By 2015 the figure will have risen to one in two. Male consumers are the targets of advertisements for cars, computers, business travel and alcohol. They are marrying older and living longer. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still-underdeveloped male market. Examining popular strategies for marketing to men, crammed with facts and anecdotes, Branded Male analyses how to brand products and services for the male market. Using a day in the life of a typical modern male as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels. In his trademark journalistic and highly readable style, Mark Tungate ? the author of Fashion Brands-paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men?s bank balances may never be the same again. Contents: Introduction ? Skin: The grooming conundrum; The razor?s edge; Shop options; National characteristics; Tooled up; Male beauty parlours; Branding toolkit ? Cloth: Fear and clothing; The repression of menswear; The importance of being suited; Return to clubland; Accessory after the fact; Branding toolkit ? Diet: Diet hard; Homme fatale; Branding toolkit ? Home: Single life; Habitat?s dad; Ikea boys; Branding toolkit ? Wheels: Upwardly automobile; Branding the ?Bimmer?; Web for hire; Size isn?t everything; Routes to the consumer; Branding toolkit ? Travel: Moving target; The seduction of sleep; Attacking Mr.JetSet; Branding toolkit ? Words: Glossies for guys; From smooth operators to new lads; Climbing back upmarket; Men and newspapers; Not taking it literally; Branding toolkit ? Gadgets: Technophilia; Technology for all; The games men play; Branding toolkit ? Hotels: Rooms with all the trimmings; Bad behaviour is good for business; Branding toolkit ? Pictures: The power of TV sport; How men watch sports; Product placement ? branding bond; Branding toolkit ? Body: The fitness imperative; Making the cut; Branding toolkit ? Alcohol: The beer punters; Marketing the hard stuff; The health debate; Branding toolkit ? Restaurants: Restaurants as brands; Generous tips; Branding toolkit ? Sex: Internet connections; Performance blues; Don?t just do it; Branding toolkit ? Conclusion ? References ? Index Printed Pages: 240. Seller Inventory # 38958

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Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUSBNEW-23337

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