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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies - Hardcover
Synopsis
The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.
In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.
"synopsis" may belong to another edition of this title.
Book Description
Answers important questions such as 'Why have hard discounters succeeded in many markets?', 'What are the key success factors of premium retailing?' and 'How do retailers share and use information in collaboration with manufacturers?'
Includes expert opinions, numerous real-life case examples and a global study of shopper information sharing
Addresses how new technologies change the retail value chain
Synopsis
The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. "The Retail Value Chain" analysis the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results.The following key topics are explored: why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain?
Including expert opinions, real-life case examples and a global study of shopper information sharing, "The Retail Value Chain" is essential reading for both retail practitioners and students of retail and channel marketing."About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2008
- ISBN 10 0749454563
- ISBN 13 9780749454562
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages384
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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Published by
Kogan Page Ltd, United Kingdom, London, 2008
ISBN 10: 0749454563
ISBN 13: 9780749454562
Used
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Paperback. Condition: Very Good. The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006781346
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