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An examination of modern advertising, from its early origins, to the evolution of the advertising landscape. It examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns.
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"A terrific book: intelligently written and thoroughly researched.
A must for anyone interested in the history of advertising." -- Sir Alan Parker
"Immensely readable" -- Sir Martin Sorrell, CEO, WPP
"The story of the best advertising told with the accuracy of the
best journalism and with the style of the best literature."
-- Washington Olivetto, President, W/Brasil
"..media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world." -- Publishers Weekly
"..readable and informative. It will be an invaluable guide for anyone thinking of a career in advertising or who has just started." -- Marketing (Ireland)
"A balanced, detailed, yet lively global history of modern advertising."
-- Library Journal, Best Business Books 2007
"A great read." -- AdPulp
"Adland puts the industry into perspective and provides an insight into the future." -- Business Executive
"The book serves its purpose well." -- The Financial Services Forum
"Useful for students." -- CNBC European Business
Seminal study of the global development of advertising examining mature and developing markets: US, Europe, Asia and Latin America
Features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell
Shows how traditional advertising is evolving to meet the challenges of the digital age and how multimedia campaigns such as text messaging and interactive campaigns are opening new horizons
From the author of the bestselling Fashion Brands
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Book Description Kogan Page, 2007. Condition: New. book. Seller Inventory # M0749448377
Book Description Kogan Page, 2007. Hardcover. Condition: New. Never used!. Seller Inventory # P110749448377
Book Description Kogan Page, 2007. Hardcover. Condition: New. 1. Seller Inventory # DADAX0749448377
Book Description Kogan Page. Hardcover. Condition: New. 0749448377 New Condition. Seller Inventory # NEW7.0304201