Adland: A Global History of Advertising

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9780749448370: Adland: A Global History of Advertising
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Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns.

Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.

Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

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Review:

"A terrific book: intelligently written and thoroughly researched.
A must for anyone interested in the history of advertising." -- Sir Alan Parker

"Immensely readable" -- Sir Martin Sorrell, CEO, WPP

"The story of the best advertising told with the accuracy of the
best journalism and with the style of the best literature."
-- Washington Olivetto, President, W/Brasil

"..media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world." -- Publishers Weekly

"..readable and informative. It will be an invaluable guide for anyone thinking of a career in advertising or who has just started." -- Marketing (Ireland)

"A balanced, detailed, yet lively global history of modern advertising."
-- Library Journal, Best Business Books 2007

"A great read." -- AdPulp

"Adland puts the industry into perspective and provides an insight into the future." -- Business Executive

"The book serves its purpose well." -- The Financial Services Forum

"Useful for students." -- CNBC European Business

Book Description:

Seminal study of the global development of advertising examining mature and developing markets: US, Europe, Asia and Latin America

Features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell

Shows how traditional advertising is evolving to meet the challenges of the digital age and how multimedia campaigns such as text messaging and interactive campaigns are opening new horizons

From the author of the bestselling Fashion Brands

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