Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

2.78 avg rating
( 9 ratings by Goodreads )
 
9780749444693: Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net

"synopsis" may belong to another edition of this title.

About the Author:

Sicco van Gelder is a global brand strategy consultant. He has held senior positions with agencies in Asia and Europe and has served public and private sector clients in North and South America, West and Eastern Europe and across the Asia-Pacific region. He is the author of Global Brand Strategy--Unlocking Brand Potential Across Countries, Cultures and Markets (2003, Kogan Page).

Review:

""Van Gelder (an international branding consultant) provides literally dozens of examples of branding that demonstrate his expertise and knowledge and his connections with well-known business clients."" -- Choice

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Sicco Van Gelder
ISBN 10: 074944469X ISBN 13: 9780749444693
New Softcover Quantity Available: 10
International Edition
Seller:
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABE*VIV*AVS##13044

More Information About This Seller | Ask Bookseller a Question

Buy New
10.83
Convert Currency

Add to Basket

Shipping: 3.09
From India to U.S.A.
Destination, Rates & Speeds

2.

van Gelder, Sicco
Published by Kogan Page Business Books (2005)
ISBN 10: 074944469X ISBN 13: 9780749444693
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Kogan Page Business Books, 2005. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11074944469X

More Information About This Seller | Ask Bookseller a Question

Buy New
32.44
Convert Currency

Add to Basket

Shipping: 1.49
Within U.S.A.
Destination, Rates & Speeds

3.

Van Gelder, Sicco
Published by Kogan Page Ltd (2005)
ISBN 10: 074944469X ISBN 13: 9780749444693
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Kogan Page Ltd, 2005. Paperback. Book Condition: Brand New. 260 pages. 9.25x6.25x1.25 inches. In Stock. Bookseller Inventory # zk074944469X

More Information About This Seller | Ask Bookseller a Question

Buy New
34
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Sicco van Gelder
Published by Kogan Page Business Books (2005)
ISBN 10: 074944469X ISBN 13: 9780749444693
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Kogan Page Business Books, 2005. Paperback. Book Condition: New. Bookseller Inventory # DADAX074944469X

More Information About This Seller | Ask Bookseller a Question

Buy New
85.62
Convert Currency

Add to Basket

Shipping: 3.75
Within U.S.A.
Destination, Rates & Speeds