Successful Tourism Marketing: A Practical Handbook

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9780749434694: Successful Tourism Marketing: A Practical Handbook
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Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. ""Successful Tourism Marketing"" is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.

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"Will benefit anyone seeking to promote a tourism product or service either in the UK or overseas. The book provides clear guidance on developing a marketing plan, developing suitable products and the successful use of promotional tools, as well as giving practical examples of effective campaigns." -- ABTA Magazine

""Will benefit anyone seeking to promote a tourism product or service either in the UK or overseas. The book provides clear guidance on developing a marketing plan, developing suitable products and the successful use of promotional tools, as well as giving practical examples of effective campaigns."" -- ABTA Magazine

Book Description:

New to this edition: Practical advice and information on promotional activities such as print material, direct mail, PR, selling and exhibitions, advertising and selling, plus developments on domestic and overseas markets, travel trade and independent travelers

Provides unique insight into the travel and tourism industry and how businesses can claim a bigger market share

Considers the many markets for tourism products, how to target the markets you wish to reach, and the theory of tourism marketing through illustrative case studies

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Other Popular Editions of the Same Title

9780749421236: SUCCESSFUL TOURISM MARKETING

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ISBN 10: 0749421231 ISBN 13: 9780749421236
Publisher: Kogan Page, 1997
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Book Description Kogan Page Ltd, United Kingdom, 2006. Paperback. Condition: New. 2nd Revised edition. Language: English. Brand new Book. Travel and tourism is one of the world's largest industry, and by improving their marketing, many tourism businesses would be able to claim a much bigger share of this lucrative but fragmented industry. Successful Tourism Marketing is designed for anyone seeking to promote a tourism product or service, whether it is a destination, visitor attraction, hotel or tour operation. Rather than concentrating solely on marketing principles, the book considers the many markets for tourism products, how to target the markets you wish to reach, and illustrates the theory behind it through a range of exciting case studies. Now in its second edition, Successful Tourism Marketing, also offers practical advice and information on promotional activities including print material, direct mail, public relations, advertising, selling and exhibitions. It considers domestic and overseas markets for tourism products and covers both the travel trade and independent travelers. This book will equip any marketer with a thorough and practical grounding in tourism and the essentials and peculiarities of marketing in this field. Seller Inventory # AAV9780749434694

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Book Description Kogan Page Ltd, United Kingdom, 2006. Paperback. Condition: New. 2nd Revised edition. Language: English. Brand new Book. Travel and tourism is one of the world's largest industry, and by improving their marketing, many tourism businesses would be able to claim a much bigger share of this lucrative but fragmented industry. Successful Tourism Marketing is designed for anyone seeking to promote a tourism product or service, whether it is a destination, visitor attraction, hotel or tour operation. Rather than concentrating solely on marketing principles, the book considers the many markets for tourism products, how to target the markets you wish to reach, and illustrates the theory behind it through a range of exciting case studies. Now in its second edition, Successful Tourism Marketing, also offers practical advice and information on promotional activities including print material, direct mail, public relations, advertising, selling and exhibitions. It considers domestic and overseas markets for tourism products and covers both the travel trade and independent travelers. This book will equip any marketer with a thorough and practical grounding in tourism and the essentials and peculiarities of marketing in this field. Seller Inventory # AAV9780749434694

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Book Description Kogan Page Ltd, United Kingdom, 2006. Paperback. Condition: New. 2nd Revised edition. Language: English. Brand new Book. Travel and tourism is one of the world's largest industry, and by improving their marketing, many tourism businesses would be able to claim a much bigger share of this lucrative but fragmented industry. Successful Tourism Marketing is designed for anyone seeking to promote a tourism product or service, whether it is a destination, visitor attraction, hotel or tour operation. Rather than concentrating solely on marketing principles, the book considers the many markets for tourism products, how to target the markets you wish to reach, and illustrates the theory behind it through a range of exciting case studies. Now in its second edition, Successful Tourism Marketing, also offers practical advice and information on promotional activities including print material, direct mail, public relations, advertising, selling and exhibitions. It considers domestic and overseas markets for tourism products and covers both the travel trade and independent travelers. This book will equip any marketer with a thorough and practical grounding in tourism and the essentials and peculiarities of marketing in this field. Seller Inventory # LIE9780749434694

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