Synopsis
Just how does advertising work? This text takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insights.
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About the Author
Max Sutherland is Chairman & Creative Director of NFO MarketMind and Professor of Marketing at Monash University and Swinburne University of Technology in Australia.
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Advertising and the Mind of the Consumer: What works, What Doesn't and Why
Published by
Kogan Page, London, 2000
ISBN 10: 0749429771
ISBN 13: 9780749429775
Used
Hardcover
First Edition
Seller: PsychoBabel & Skoob Books, Didcot, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 2nd Edition. Paperback, second edition, very good condition. Minor creasing at the cover edges and some light surface marks. Light marks to the page block but the pages are sound and the text bright and clear. DP. Used. Seller Inventory # 513529
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Advertising and the Mind of the Consumer : What Works, What Doesn't, and Why
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 40995322-75
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why: What Works, What Doesn't and Why?
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 320 pages. 8.90x5.98x1.02 inches. In Stock. Seller Inventory # zk0749429771