This handbook explores the Miller-Heiman conceptual selling programme, which has changed the structure and nature of selling for such companies as Coca-Cola, Hewlett-Packard and Kimberley-Clark. It is a systematic process that produces significant sales increases.
"synopsis" may belong to another edition of this title.
Book Description Kogan Page Ltd, 1993. Paperback. Book Condition: New. book. Bookseller Inventory # M0749410132