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For the last several years, public relations has been the fastest growing sector of the UK economy - testimony to its coming of age as a fully developed and now highly sophisticated part of the marketing mix. Accordingly, of course, there has grown up around PR a considerable literature, much of which is academic in tone, or seeks to add to the kudos of what is fundamentally a young discipline. "The PR Business" aims to cut through this often distracting gloss to take a close-up look at what PR really is - what it exists to do, what it can do, and how it best does it. Focusing on the grass roots issues of PR, and how they work in practice, it is an "insider's" guide to the subject, putting forward tried and tested approaches which often differ greatly from the "textbook" wisdom. Radically de-bunking the myths and pseudo-philosophies of PR, this book is a manual for both understanding of the subject and success within it as an aware practitioner.
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005179698
Book Description -. Paperback. Condition: Very Good. The PR Business: An Insider's Guide to Real-life Public Relations This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749407698
Book Description Kogan Page Ltd 30/04/1992, 1992. Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749407698
Book Description Kogan Page Ltd, 1992. Condition: Very Good. 1568124586. Seller Inventory # U9780749407698