The Corporate Image: Strategies for Effective Identity Programmes

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9780749407681: The Corporate Image: Strategies for Effective Identity Programmes

This text is intended to make business people aware of their corporate image as an asset and to give guidance on implementing a corporate identity programme, defining the various types of identity programmes. The author aims to show how programmes can be started up efficiently through the informed selection of consultants and the setting up of feasible objectives. He then demonstrates how best to communicate corporate identity as a coherent message through the organization, and outwards to the general public. By examining this image process step-by-step and bringing in a body of international case studies, the volume demonstrates how an appropriately designed programme can play a key role in overall corporate strategy. Major discussions within the text include the value of corporate identity, corporate identity in practice, setting objectives, communicating the programme and implementing the programme.

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Nicholas Ind
Published by Kogan Page Ltd (1992)
ISBN 10: 0749407689 ISBN 13: 9780749407681
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Book Description Kogan Page Ltd, 1992. Paperback. Book Condition: Good. 9780749407681 Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780749407681

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Nicholas Ind
Published by Kogan Page Ltd (1992)
ISBN 10: 0749407689 ISBN 13: 9780749407681
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Book Description Kogan Page Ltd, 1992. Paperback. Book Condition: Good. The Corporate Image: Strategies for Effective Identity Programmes This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780749407681

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Nicholas Ind
Published by Kogan Page Ltd 30/09/1992 (1992)
ISBN 10: 0749407689 ISBN 13: 9780749407681
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Book Description Kogan Page Ltd 30/09/1992, 1992. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780749407681

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Nicholas Ind
Published by Kogan Page Ltd 30/09/1992 (1992)
ISBN 10: 0749407689 ISBN 13: 9780749407681
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Book Description Kogan Page Ltd 30/09/1992, 1992. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9780749407681

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Book Description Taylor & Francis Group. Paperback. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0749407689I3N00

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Book Description Kogan Page Ltd, 1992. Book Condition: Good. This book has soft covers. Ex-library, With usual stamps and markings, In good all round condition. Bookseller Inventory # 3240711

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Book Description Kogan Page Ltd, 1992. Paperback. Book Condition: Used: Good. 2nd. Bookseller Inventory # SONG0749407689

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Published by Kogan Page Ltd 30/09/1992 (1992)
ISBN 10: 0749407689 ISBN 13: 9780749407681
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Book Description Kogan Page Ltd 30/09/1992, 1992. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780749407681

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