This text is intended to make business people aware of their corporate image as an asset and to give guidance on implementing a corporate identity programme, defining the various types of identity programmes. The author aims to show how programmes can be started up efficiently through the informed selection of consultants and the setting up of feasible objectives. He then demonstrates how best to communicate corporate identity as a coherent message through the organization, and outwards to the general public. By examining this image process step-by-step and bringing in a body of international case studies, the volume demonstrates how an appropriately designed programme can play a key role in overall corporate strategy. Major discussions within the text include the value of corporate identity, corporate identity in practice, setting objectives, communicating the programme and implementing the programme.
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Book Description Kogan Page Ltd 30/09/1992, 1992. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780749407681
Book Description Kogan Page Ltd, 1992. Paperback. Book Condition: Good. The Corporate Image: Strategies for Effective Identity Programmes This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780749407681
Book Description Kogan Page Ltd 30/09/1992, 1992. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780749407681
Book Description Paperback. Book Condition: Very Good. Bookseller Inventory # TT01223442B
Book Description Kogan Page Ltd, 1992. Book Condition: Good. This book has soft covers. Ex-library, With usual stamps and markings, In good all round condition. Bookseller Inventory # 3240711
Book Description Kogan Page Ltd, 1992. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-044-98-6226706
Book Description Kogan Page Ltd, 1992. Paperback. Book Condition: As New. Like new condition. Bookseller Inventory # XX-044-98-6226706