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Drawing on his vast entrepreneurial, management and consulting experience, Aubrey Wilson has identified significant experiments in business-to-business marketing, pilot efforts and developments which hold high promise of successful exploitation in this decade. Everything he has written about in this book has practical implications. As he observes, in the past, techniques and applications have been evolutionary rather than revolutionary but the future is far less likely to witness leisurely changes. Any marketer serious about gaining a leading edge in business-to-business markets should find this book a valuable source of ideas which they can adopt or adapt as relevant to their needs. Combining his skill as a writer and his unrivalled marketing experience, Dr Wilson offers his readers an insight into the new directions in which to take their business-to-business marketing in the 1990s.
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- PublisherKogan Page
- Publication date1994
- ISBN 10 0749404523
- ISBN 13 9780749404529
- BindingPaperback
- Edition number1
- Number of pages180
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New Directions in Marketing: Business-to-business Strategies for the 1990s
Published by
Kogan Page
(1991)
ISBN 10: 0749404523
ISBN 13: 9780749404529
Used
Softcover
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-X-011-02519
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