Fundamentals of Marketing

9780748717828: Fundamentals of Marketing
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Moving from the basic principles of markets, products and the marketing function to a demonstration of how to prepare a full marketing plan, this textbook provides a comprehensive introduction to marketing. Features include: a unique study tips section; a lively, readable text; study and exam tips in each chapter; self-assessment questions; past examination questions. The book is written for students on courses leading to qualifications from the Institute of Marketing, the Association of Business Executives, the Institute of Commercial Management and business studies courses at colleges and polytechnics.

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Other Popular Editions of the Same Title

9780748703883: Fundamentals of Marketing: With Study Tips for Exam Success (Business & Marketing S.)

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ISBN 10:  0748703888 ISBN 13:  9780748703883
Publisher: Nelson Thornes Ltd, 1989

9780091729431: Fundamentals of Marketing

Hutchi..., 1989