Fundamentals of Marketing

 
9780748717828: Fundamentals of Marketing
View all copies of this ISBN edition:
 
 

Moving from the basic principles of markets, products and the marketing function to a demonstration of how to prepare a full marketing plan, this textbook provides a comprehensive introduction to marketing. Features include: a unique study tips section; a lively, readable text; study and exam tips in each chapter; self-assessment questions; past examination questions. The book is written for students on courses leading to qualifications from the Institute of Marketing, the Association of Business Executives, the Institute of Commercial Management and business studies courses at colleges and polytechnics.

"synopsis" may belong to another edition of this title.

(No Available Copies)

Search Books:



Create a Want

If you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!

Create a Want

Other Popular Editions of the Same Title

9780748703883: Fundamentals of Marketing: With Study Tips for Exam Success (Business & Marketing S.)

Featured Edition

ISBN 10:  0748703888 ISBN 13:  9780748703883
Publisher: Nelson Thornes Ltd, 1989
Softcover

9780091729431: Fundamentals of Marketing

Hutchi..., 1989
Softcover