Shelf Life (Special Crisp Packet Edition) - Hardcover

Walford, Rosie; West, Paul; Benson, Paula

Hardcover

ISBN 10: 0747576521 ISBN 13: 9780747576525

Publisher: Bloomsbury Publishing PLC, 2004

Synopsis

A colourful collection of the world's quirkiest household brands - from Puke playing cards to Hardon tea.

About this title

From the Author:

Big bland megabrands may be spreading all over the world, but, thank god, there's also Shelf Life – real local products which don’t give a damn how we English speakers might interpret their names.

We think Plopp chocolate is to be admired. Our day is definitely livened up with a nice cup of Hardon tea. They are signs that globalisation hasn’t - quite yet - homogenized our world.

But, tragically, our Shelf Life heroes are not long for this world. Global brands squish locals out of the market and many in our collection have already gone the way of the dinosaurs. The perky Bra milk, for example, has become dreary old Natur. So at our website, we've created an on-line gallery to document this endangered species before it’s too late. If you have found shelflife on your travels, please submit it to us ...who knows, you might even win a prize.

About the Author:

Rosie Walford is a writer and photojournalist who spent years in the advertising business, developing branding for enormous global companies. Paula Benson and Paul West are the founders of the award-winning graphic design company Form and its clothing-design sister company, UniForm.

About this edition

• Publisher: Bloomsbury Publishing PLC
• Publication date: 2004
• ISBN 10: 0747576521
• ISBN 13: 9780747576525
• Binding: Hardcover
• Number of pages: 144