Culture in a Liquid Modern World

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9780745653556: Culture in a Liquid Modern World
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In its original formulation, culture′ was intended to be an agent for change, a mission undertaken with the aim of educating the people′ by bringing the best of human thought and creativity to them. But in our contemporary liquid–modern world, culture has lost its missionary role and has become a means of seduction: it seeks no longer to enlighten the people but to seduce them. The function of culture today is not to satisfy existing needs but to create new ones, while simultaneously ensuring that existing needs remain permanently unfulfilled. Culture today likens itself to a giant department store where the shelves are overflowing with desirable goods that are changed on a daily basis – just long enough to stimulate desires whose gratification is perpetually postponed.

In this new book, Zygmunt Bauman – one of the most brilliant and influential social thinkers of our time – retraces the peregrinations of the concept of culture and examines its fate in a world marked by the powerful new forces of globalization, migration and the intermingling of populations. He argues that Europe has a particularly important role to play in revitalizing our understanding of culture, precisely because Europe, with its great diversity of peoples, languages and histories, is the space where the Other is always one′s neighbour and where each is constantly called upon to learn from everyone else.

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Culture in a Liquid Modern World

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"Some acerbic interpretations of a long–contested word."
Steven Poole, The Guardian

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9780745653549: Culture in a Liquid Modern World

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ISBN 10:  0745653545 ISBN 13:  9780745653549
Publisher: Polity Press, 2011
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Book Description Polity Press, United Kingdom, 2011. Paperback. Condition: New. 1. Auflage. Language: English . Brand New Book. In its original formulation, culture was intended to be an agent for change, a mission undertaken with the aim of educating the people by bringing the best of human thought and creativity to them. But in our contemporary liquid-modern world, culture has lost its missionary role and has become a means of seduction: it seeks no longer to enlighten the people but to seduce them. The function of culture today is not to satisfy existing needs but to create new ones, while simultaneously ensuring that existing needs remain permanently unfulfilled. Culture today likens itself to a giant department store where the shelves are overflowing with desirable goods that are changed on a daily basis - just long enough to stimulate desires whose gratification is perpetually postponed. In this new book, Zygmunt Bauman - one of the most brilliant and influential social thinkers of our time - retraces the peregrinations of the concept of culture and examines its fate in a world marked by the powerful new forces of globalization, migration and the intermingling of populations. He argues that Europe has a particularly important role to play in revitalizing our understanding of culture, precisely because Europe, with its great diversity of peoples, languages and histories, is the space where the Other is always one s neighbour and where each is constantly called upon to learn from everyone else. Seller Inventory # AAH9780745653556

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Book Description Polity Press, United Kingdom, 2011. Paperback. Condition: New. 1. Auflage. Language: English. Brand new Book. In its original formulation, culture' was intended to be an agent for change, a mission undertaken with the aim of educating the people' by bringing the best of human thought and creativity to them. But in our contemporary liquid-modern world, culture has lost its missionary role and has become a means of seduction: it seeks no longer to enlighten the people but to seduce them. The function of culture today is not to satisfy existing needs but to create new ones, while simultaneously ensuring that existing needs remain permanently unfulfilled. Culture today likens itself to a giant department store where the shelves are overflowing with desirable goods that are changed on a daily basis - just long enough to stimulate desires whose gratification is perpetually postponed. In this new book, Zygmunt Bauman - one of the most brilliant and influential social thinkers of our time - retraces the peregrinations of the concept of culture and examines its fate in a world marked by the powerful new forces of globalization, migration and the intermingling of populations.He argues that Europe has a particularly important role to play in revitalizing our understanding of culture, precisely because Europe, with its great diversity of peoples, languages and histories, is the space where the Other is always one's neighbour and where each is constantly called upon to learn from everyone else. Seller Inventory # AAH9780745653556

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Book Description Polity Press, United Kingdom, 2011. Paperback. Condition: New. 1. Auflage. Language: English. Brand new Book. In its original formulation, culture' was intended to be an agent for change, a mission undertaken with the aim of educating the people' by bringing the best of human thought and creativity to them. But in our contemporary liquid-modern world, culture has lost its missionary role and has become a means of seduction: it seeks no longer to enlighten the people but to seduce them. The function of culture today is not to satisfy existing needs but to create new ones, while simultaneously ensuring that existing needs remain permanently unfulfilled. Culture today likens itself to a giant department store where the shelves are overflowing with desirable goods that are changed on a daily basis - just long enough to stimulate desires whose gratification is perpetually postponed. In this new book, Zygmunt Bauman - one of the most brilliant and influential social thinkers of our time - retraces the peregrinations of the concept of culture and examines its fate in a world marked by the powerful new forces of globalization, migration and the intermingling of populations.He argues that Europe has a particularly important role to play in revitalizing our understanding of culture, precisely because Europe, with its great diversity of peoples, languages and histories, is the space where the Other is always one's neighbour and where each is constantly called upon to learn from everyone else. Seller Inventory # BZV9780745653556

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Book Description Polity, 2011. Condition: New. * Zygmunt Bauman is one of the most original and influential social thinkers of our time. * In this new book Bauman argues that, in our contemporary liquid-modern world, culture seeks no longer to enlighten the people but to seduce them. Translator(s): Bauman, Lydia. Num Pages: 144 pages. BIC Classification: JFC. Category: (P) Professional & Vocational. Dimension: 214 x 137 x 12. Weight in Grams: 188. . 2011. 1st Edition. Paperback. . . . . . Seller Inventory # V9780745653556

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