The Big Red Fez (A Free Press book)

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9780743220866: The Big Red Fez (A Free Press book)
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According to the author, anyone building a website should think of every visitor as a monkey - in a big red fez. If the monkey can't find the banana, it is as good as gone. This book identifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more.

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"Business Week" Seth Godin is the ultimate entrepreneur for the Information Age. "Business Week"Seth Godin is the ultimate entrepreneur for the Information Age. "Business Week"Seth Godin is the ultimate entrepreneur for the Information Age.

About the Author:

Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.

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Seth Godin
Published by Simon & Schuster (2002)
ISBN 10: 0743220862 ISBN 13: 9780743220866
New Paperback Quantity Available: 1
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Irish Booksellers
(Portland, ME, U.S.A.)
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Book Description Simon & Schuster, 2002. Paperback. Condition: New. book. Seller Inventory # M0743220862

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