Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation / Robert I. Sutton. - Hardcover
Synopsis
Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.
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About the Author
Robert I. Sutton is professor of management science and engineering at the Stanford Engineering School, where he is the co-director of the Center for Work, Technology, and Organization and an active researcher in the Stanford Technology Ventures Program. The author of more than seventy articles and chapters in scholarly and applied publications, and co-author of The Knowing-Doing Gap, he lives in Menlo Park, California.
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Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
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Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
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Free Press (edition First Edition), 2001
ISBN 10: 0743212126
ISBN 13: 9780743212120
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Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
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