Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - Hardcover

Danesi University Of Toronto, Marcel

Hardcover

ISBN 10: 0742555445 ISBN 13: 9780742555440

Publisher: Rowman & Littlefield Publishers, 2007

Synopsis

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi―an entertaining and insightful tour guide―decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

About this title

About the Author

Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. His books include My Son Is an Alien: A Cultural Portrait of Today's Youth and Cool: The Signs and Meanings of Adolescence, and he is the editor-in-chief of Semiotica.

Edition details

• Publisher: Rowman & Littlefield Publishers
• Publication date: 2007
• ISBN 10: 0742555445
• ISBN 13: 9780742555440
• Binding: Hardcover
• Language: English
• Number of pages: 220